Page 8 - News
How three MSMEs turned the coronavirus challenge into an opportunity
Many people running MSMEs fear that the support offered by the government might not be enough, while many others are tweaking their business models - basically trying to do more with less
 "How three MSMEs turned the coronavirus challenge into an opportunity")
Brands chant the affordability mantra as they chase thrifty customers
The familiar playbook of flexible payment schemes, value packs and discounted sales dons a post-pandemic avatar as brands chase thrifty customers
 "Brands chant the affordability mantra as they chase thrifty customers")
How the shift in purchase behaviour calls for an overhaul in branding
As consumers make the slow march to normalcy, brands will be forced to rethink their category presence, purpose, and pricing strategies
 "How the shift in purchase behaviour calls for an overhaul in branding")
Can Vivo beat lockdown blues as campaigns against Chinese brands intensify?
As campaigns against Chinese brands intensify and the virus keeps people indoors, Vivo plays it slow with a digital-first launch plan
 "Can Vivo beat lockdown blues as campaigns against Chinese brands intensify?")
Steps SpiceJet took to shift focus from passengers to products in lockdown
It roughly needs around $5 million to convert a Boeing 737 and around $1.5 to convert a Q400 from a passenger aircraft to a cargo aircraft
 "Steps SpiceJet took to shift focus from passengers to products in lockdown")
Hotels, travel brands pitch for a rebound as Covid-19 lockdown eases
As lockdown eases, ITC, Taj Hotels, Oyo, MakeMyTrip play up the safety line, bank on employee endorsements to rebuild trust in their brands
 "Hotels, travel brands pitch for a rebound as Covid-19 lockdown eases")
From PepsiCo to Britannia, brands step up to the digital storefront
Pepsi, Coke, Britannia, Kwality Walls and a host of other brands line up for e-stores on delivery apps, rethink visual identities, and the retail experience
 "From PepsiCo to Britannia, brands step up to the digital storefront")
Amul raises a virtual storm amid rising sentiment against Chinese products
The homegrown dairy brand finds huge support online, as it plays into the rising sentiment against Chinese products. But has it overplayed its hand?
 "Amul raises a virtual storm amid rising sentiment against Chinese products")
How Hyundai's Creta beat the odds to become most sold car in May
Smart positioning, continued communication and a global design language have played a big role, say experts
 "How Hyundai's Creta beat the odds to become most sold car in May")
What did it take Ashok Leyland to come up with a customised truck?
An important innovation in the automobile sector in recent years, albeit restricted to passenger vehicles including four- and two-wheelers, had been customisation
 "What did it take Ashok Leyland to come up with a customised truck?")
With customer behaviour changing, Eno & Sensodyne lace up for digital race
With the creative ecosystem being overhauled in a lockdown, GSK Consumer refurbishes the digital branding toolkit
 "With customer behaviour changing, Eno & Sensodyne lace up for digital race")
Viewership trends reveal the power of free platforms, regional content
For many who believe that TV is dead, this tells you a different story
 "Viewership trends reveal the power of free platforms, regional content")
OTT players diversify content libraries as regional movies, shows score big
Digital entertainers diversify the content libraries as language movies and shows score big in the lockdown
 "OTT players diversify content libraries as regional movies, shows score big")
Tata, LIC, Reliance most valued brands but Covid may spoil the equation
Tata group holds on to the top rank while Reliance climbs a spot; Indian Oil debuts in the top 10 list with a 41% jump in brand value
 "Tata, LIC, Reliance most valued brands but Covid may spoil the equation")
Get, set, fly: Here's how airlines ensured safe travel as services resumed
The first step was identifying the touch points to reduce contact and go for sanitisation wherever that is not possible
 "Get, set, fly: Here's how airlines ensured safe travel as services resumed")
Script goes wrong: Caught in a social media storm, Kent looks for cover
Despite an apology and withdrawal of an ad that was seen as insensitive and prejudiced, outrage and threats of boycott persist
 "Script goes wrong: Caught in a social media storm, Kent looks for cover")
How Covid-19 will change playbook for brands with shift in consumer habits
With a fundamentally transformed consumer, brands need to go hyper-local and reimagine the purchase funnel among other changes: Facebook-BCG
 "How Covid-19 will change playbook for brands with shift in consumer habits")
Indian consumers top anxiety list, show maximum wariness about health, job
The state of the Indian consumer has been the subject of attention of a number of agencies in recent weeks
 "Indian consumers top anxiety list, show maximum wariness about health, job")
Compassion, health, safety: Brands play down festive pitch on Ramzan
Compassion, health and safety dominate advertising narratives as the celebratory moment loses its sparkle in the lockdown
 "Compassion, health, safety: Brands play down festive pitch on Ramzan")
How customer support agents are learning the ropes of work from home
Anantha Radhakrishnan, CEO and MD of Infosys BPM, sees in this disruption an opportunity to digitise the entire value chain
 "How customer support agents are learning the ropes of work from home")