Page 91 - Supplements

Casio looks for a new brand asset in a bid to find favour with the young

In keeping with the fit and tough image that the brand has adopted, it chose actor Jacqueline Fernandez as ambassador last year (for women's watches) and more recently has appointed Tiger Shroff

Customers expect complex outcomes from products: Schaeffer and Sovie

To get there, put creative design thinking at the core of the product development process, say 'Reinventing the Product' authors Eric Schaeffer and David Sovie

From NSDC to Kerala Tourism, TikTok is moulding a new image with tie-ups

Too big a market to risk a ban on its operations, the Chinese social media app is crafting a counter narrative

Diu's fishing village of Vanakbara: A great place if you can bear the smell

Few tourists visit Vanakbara, a fascinating fishing village in Diu. A trip is highly recommended, but be prepared for an olfactory assault

How Fonterra seeks to leverage changing dairy consumption habits in India

In its second stint in India, the New-Zealand-based dairy major looks to put its past behind it and leverage its newly forged JV with the Future group

Will Hyundai's new urban SUV The Venue take Indian markets by storm?

Hyundai Venue review: A compact SUV built with an eye for detail

CavinKare back to sachet strategy for perfume mkt: Here's the game plan

CK revolutionised the shampoo market by launching a 10 ml sachet shampoos targeting the 'bottom-of-the-pyramid' consumers some decades ago

MakeMyTrip, Yatra, Cleartrip look beyond offers and discount-led pitches

Loyalty on the radar, online travel agents sharpen the hook

The Strategist Quiz #623

The Strategist Quiz #623

ANSWERS to the Strategist quiz 622

In 1792, the Exchange Coffee Tavern was opened at the Madras Fort

Two shoes that ride on new midsole tech, compete with unforgiving weather

It's an almost-perfect pair for city runners who can use its best-in-class traction and very breathable upper

News junkies to tech: India's podcast ecosystem has something for everyone

Podcasts are meant for off-screen consumption as the content moves with you, said Gautam Raj Anand Founder, Hubhopper

'Storming 51' may turn into ET-themed variation of the Burning Man festival

The small town of Rachel, which lies close to Area 51, lives off visitors chasing aliens

Bengaluru institutions dedicated to handloom sari help keep legacy alive

Bengaluru's handloom heritage has brave new showcases. They are rife with fascinating personal stories - of weaver and aficionado alike

Chess #1360

Rausis was a mid-level GM (Elo 2500-2550) for years. From 2013, he has ramped up his rating (perfectly legally) by playing much weaker players. Elo calculation requires convenient differential cut-off

These seven apps can help you take your fitness goals wherever you go

These apps that take our fitness goals out of the constraints of time and space and find us everywhere we go

In praise of hobbies

The overscheduled child has been a cliche for some years, even decades now, the primped and pampered product of parents with two incomes but little time

The rebus of the skies

The fascination for the skies and what lies beyond has fathered an expansive stockpile of astronomical myths and legends and in India, also an elaborate astrological system

Tata vs Mistry: Tracing the contours of India Inc's most sensational battle

The 'deep-rooted' discord between Tata and Mistry was over how each side viewed conflict of interest

A retrospective explores identity as expressed by the Madras Art Movement

The Madras modernists of the '50s may have been the most important art school to have been largely neglected