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Revenue drop partly offset by growth in subscription income: Sun TV Network

Firm says 25% growth in subscription revenues is highly profitable as it doesn't have a high cost of sales apart from commissions; it sees 2020-21 subscription revenue well over double digits

Instagram to take on YouTube, plans rollout of advertisements in IGTV

Instagram currently has ads in its main feed of updates, as well as in its stories feature -- the one featuring posts that disappear after 24 hours.

Oil brand tries a new Fortune with fresh look and Akshay Kumar as face

Since its launch way back in 2000, Fortune has built itself a neat niche in the edible oils segment

My favourite campaign is 'Three Little Pigs': BBH India's Sarita Raghavan

The campaign emphasised that the story can't be a closed one, cannot rely on a one-way narrative and the society has a point of view on news

Cadbury 5 Star to Nirma's ad: Why are brands failing laughter challenge?

For Mondelez India, its recent Cadbury 5 Star ad that had an old woman thanking a young man for 'doing nothing' as she picks up her stick was seen as insensitive and caricaturing the youth

India set to be among top advertisement markets in 2019: GroupM and Zenith

The overall market size is expected to reach Rs 95,000 crore

Make sure insurance ads are clear, fair and not misleading: Irdai to firms

The Irdai in a circular on 'insurance advertisements' has prescribed dos and don'ts for insurance companies to comply with.

Why India's advertising market is losing space: Explained in four charts

Despite being a consumption-led economy, India's advertising market contributes just about 0.38 per cent to the country's GDP

From soap to cure for skin infections, Medimix scripts a new brand story

The 50-year-old soap is repackaging the brand promise, using its medicinal tag to ride the growing demand for herbal and natural products

Insurance firms' advertisements fail to set out a clear choice for consumer

Across the ads, the narrative follows a familiar pattern and the actors wear similar expressions

My favourite ad campaign is 'Seatbelt Crew': V Spark's Atul Pratap Singh

It's no secret that a successful ad campaign plays with people's emotions and that's key in making them successful, he says

Notices to 5 candidates for paid news,advertisement

Notices to 5 candidates for paid news,advertisement

How 'StopAllerG' ad campaign woke India up to air pollution issues

The link between environmental and public health concerns is strong, and the campaign also sought to appeal to this more deep-seated issue as well

Ad spend in 2019 to grow by 15% as India readies for general elections

Both GroupM, Zenith predict ad expenditure growth rates of 14-15%

Are ad agencies being re-invented?

Or is all of media being re-invented?

Advertising is the most popular tool to reach customers: Survey

TV ads continue to dominate spends on advertising and promotions

India the rising ad star of the world

India remains among the top 10 advertising markets, says GroupM

As Indian advertising grows, so does pitching for business

According to industry estimates, at least $800 million worth of advertising business has changed hands this year

The age of offensive ads

In a bid to grab attention and get the chatter going on social media, advertisements are getting edgier, but they are also offending more people more easily

The rise of ad blockers

Challenges for advertisements to generate more heat