Page 4 - Advertisements

As liquor brands flout rules, why is ASCI blind to surrogate ads?

Till the time the lawmakers of this country think it is prudent and necessary to have checks and balances in place, it is obligatory on bodies like the ASCI to do their job

Should brand purpose intrude religion?

Tanishq's recent ad was mauled by angry trolls on social media for showing Hindu-Muslim couple

Fake TRP racket: Advertisers cautious as viewership row explodes

For want of a substitute, many willing to give BARC time to come clean

77% consumers want fantasy gaming advertisements banned: Survey

Around 77 per cent of consumers want the government to prohibit advertisements for gaming platforms where one can earn or lose real money

Ads must not show discrimination on basis of skin colour: Choubey in RS

The Ministry of Health has issued a notice on February 3 for stakeholders' comments on a draft Drugs and Magic Remedies (Objectionable Advertisements) (Amendment) Bill, Choubey said

Commercial break: Television ad volumes rise 12% in July-August, shows data

BARC says sports properties like the Indian Premier League will bring more advertisers on air, as will high-impact properties such as Kaun Banega Crorepati and Bigg Boss

Wings clipped, ad body looks at a 'co-regulating' role with govt

The new Central Consumer Protection Authority (CCPA) will both regulate false and misleading advertising and also take action to punish offenders

HUL, RB and Amul among top advertisers on TV amid coronavirus lockdown

Data for April 11-17 shows that HUL, RB & Amul increased their advertising on news, general entertainment and movie channels.

My favourite campaign is 'Mile sur mera tumhara': ABND founder Kunal Vora

"…..the campaign is timeless, it was relevant then and it can be relevant now, maybe now more than ever", Vora said about his favourite campaign

India's 2020 ad growth rate estimated to touch 10.4%: Madison Media

Madison Media says digital ads will contribute 62% to domestic ad growth in 2020, up from 56% in 2019

ASCI introduces guidelines for brands to claim awards, ranking in adverts

Now, brands and services need to ensure that accrediting bodies involved in disseminating or presenting awards or rankings are authentic and credible, while validating their claims in advertisement

Theft-proof ideas? Citi takes plagiarism test in spat with Matheno Films

A filmmaker has accused Citi India of 'picking up' his idea for their advertisement. But the production house has denied this vehemently and threatened legal action

Santoor's soap campaign is my favourite, says Yardley India's Manish Vyas

The ad stands out because of the consistency of the message over the decades

How 'purpose' can be a double-sword

None of the Indian brand advertising seems to resonate with the global parent's "purpose"

Explained: How brands look at ways to run bad ads off the digital highway

Ad fraud is a scam worth $1.63 billion at present

My best campaign is #ShreeGaneshApnepanKa: Geometry Encompass's Arpan Jain

Brands with purpose is Unilever's marketing ideology and inclusiveness is at the core of Brooke Bond Red Label's brand purpose, says advertising agency Geometry Encompass's Arpan Jain

From soaps to ACs, brands promise assurance, safety in age of anxiety

Among the protector product segments, hand sanitiser, sun protection and sanitary products have grown at 59.2 per cent, 37.4 per cent and 15.9 per cent respectively, in terms of volume

Better to engage than to entice

Smartly selecting the advertising narrative can go a long way in building a memorable brand

Why ad planners are undervalued

Planners have never done enough to define what value addition they offer

Marketing the message

In the ad, Jenner is shown modelling for a product, when she spots a crowd chanting in the streets