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With a celebrity ambassador, the eyewear retailer hopes to change the perception around the category and expand its brand footprint
Investment from Premji comes after Lenskart raised Rs 400 crore in funding in May led by International Finance Corporation, the venture capital arm of World Bank
Founded in 2010, Lenskart claims to be India's largest online retailer of premium quality and stylish eyewear
Company claims it is selling largest number of spectacles and is also a leader in the segment
The firm will use the proceeds to expand its product distribution , set up manufacturing and assembly facility