Netflix Inc said on Wednesday it would roll out a lower-priced mobile-only plan in India, tapping into a price-sensitive market where data consumption on smartphones is surging. The video streaming pioneer said in March that it was testing a Rs 250 ($3.63) monthly subscription for mobile devices in India, where data plans are among the cheapest in the world. "We believe this plan ... will be an effective way to introduce a larger number of people in India to Netflix and to further expand our business in a market where Pay TV ARPU is low," the company ...
Netflix to offer an affordable Rs 250 a month, mobile-only plan in India
Netflix currently offers three monthly plans in India, priced between Rs 500 and Rs 800
Reuters Last Updated at July 18, 2019 21:00 IST