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Snapchat logs 5% daily-average-user growth in Q4FY17 in US, pips Facebook

On a Year-on-Year (YoY) basis, Snap grew much faster during the period, with Daily Active Users (DAUs) surging 17.7 per cent

IANS  |  San Francisco 

Snapchat redesigns app to attract users

Adding more daily average users, popular photo-sharing platform reportedly grew faster than in the fourth quarter of 2017 in the US.

"Snap is still growing faster than in North America, the most lucrative market for both companies," CNBC reported on Wednesday.

Snap Inc., the parent company of was quoted as saying that its daily average users in the region during the fourth quarter of 2017 rose five per cent from the prior quarter to 80 million.

"said last week its daily average users in the US and Canada fell slightly from the third quarter, to 184 million.

That was the first time reported such a drop," the CNBC report added.

On a Year-on-Year (YoY) basis, Snap grew much faster during the period, with Daily Active Users (DAUs) surging 17.7 per cent.

On that basis, Facebook's growth was just 2.2 per cent.

Snapchat's growth indicates that Snap's CEO Evan Spiegel's design overhaul of the app that was unveiled in November 2017 is helping the company reclaim some of its popularity that waned after Facebook's launch of Instagram "Stories".

The redesign has been reportedly rolled out to about 20 per cent of users so far.

"In the first test markets using the redesigned app, the number of daily users watching publishers' 'Stories' in Discover grew by more than 40 per cent.

"The redesign also correlated with a higher volume and length of ad views," Spiegel was quoted as saying by Forbes.

First Published: Wed, February 07 2018. 14:19 IST
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