What is Augmented reality?

Augmented reality

What is Augmented reality?
What is Augmented reality?
Instead of computer-generated environments to interact with as virtual reality does, augmented reality (AR) enhances the real physical world achieved through the use of digital elements, whether it is sound or other sensory stimuli. It is a growing trend among companies involved in mobile computing and business applications in particular. In simpler terms, augmented reality adds to the reality you would ordinarily see.
Often presented as a kind of futuristic technology, it has been around for years. In the early 21st century, various labs and companies built devices that gave us AR. In 2013, Google came up with Google Glass, a moving AR to a more wearable interface, which is eyeglasses. It displays on the user's lens screen via a small projector and responds to voice commands, overlaying images, videos, and sounds onto the screen.
 
Another interesting AR version is Vito Technology's Star Walk app, which allows a user to point their phone or tablet camera at the sky and see the names of planets and constellations superimposed on the image. Another app called PlantSnap lets the user focus their camera on a plant, leaf, or flower to ascertain the name of the species.
 
One more popular way that AR has entered everyday life is through mobile games. In 2016, "Pokemon Go" became a sensation worldwide, with over 100 million estimated users at its peak. The game allowed users to see Pokemon characters around in their own environment. The goal was to capture these pocket monsters, then use them to battle others, locally, in AR gyms.
 
Not just these, augmented reality also helps the retail or healthcare sector as well. A consumer can check whether the furniture lying in a store suits their drawing room or not by superimposing technique. Similarly, in the healthcare sector, AR can be a boon for students or trainees to understand the human body and chemical compositions with much ease.
 
But just like any new technology, AR has ethical and political issues as well. For example, Google pulled out the device in December 2015 due to privacy concerns.
 

Latest Updates on Augmented reality

Apple pushes Vision Pro launch date to March, needs further testing: Report

2 min read Last Updated :Nov 21 2023 | 10:49 AM IST
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Samsung to debut Apple Vision Pro headset's competitor in late 2024: Report

2 min read Last Updated :Nov 09 2023 | 11:56 AM IST
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Google resumes work on AR Iris glasses with built-in assistant: Report

2 min read Last Updated :Oct 20 2023 | 3:09 PM IST
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Apple working on a cheaper Vision Pro powered by iPhone-grade chip: Report

2 min read Last Updated :Oct 17 2023 | 11:36 AM IST
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Meta to lay off employees in metaverse-oriented silicon unit today

3 min read Last Updated :Oct 04 2023 | 7:40 AM IST
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Apple forced to make cuts to Vision Pro's production forecasts: Report

2 min read Last Updated :Jul 03 2023 | 11:56 AM IST
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A new reality

3 min read Last Updated :Jun 28 2023 | 9:51 PM IST
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Google reportedly cancels 'Project Iris' augmented reality smart glasses

2 min read Last Updated :Jun 28 2023 | 2:45 PM IST
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Samsung planning to unveil AR/VR headset sensor for image recognition

1 min read Last Updated :Jun 14 2023 | 5:48 PM IST
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Mixed reality searches on Google rise 1,130% after Apple unveils Vision Pro

2 min read Last Updated :Jun 12 2023 | 3:36 PM IST
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Here's how 'overpriced' Apple Vision Pro could save its VR competitors

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Neuro feedback devices that read your mind are here

4 min read Last Updated :Jun 11 2023 | 6:19 PM IST
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What does Meta CEO Mark Zuckerberg think of Apple and its new Vision Pro?

3 min read Last Updated :Jun 09 2023 | 9:20 AM IST
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Apple acquires AR headset startup Mira, hires 11 of its employees

2 min read Last Updated :Jun 07 2023 | 9:45 AM IST
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Apple Vision Pro headset to offer immersive spatial experience at $3499

2 min read Last Updated :Jun 06 2023 | 7:00 AM IST
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Apple may unveil headset to thrust masses into alternate realities

6 min read Last Updated :Jun 04 2023 | 5:44 PM IST
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Apple's mixed reality headset may feature high-end screens: Report

2 min read Last Updated :May 31 2023 | 4:07 PM IST
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Apple may announce its long-awaited AR headset at WWDC in June: Report

2 min read Last Updated :May 16 2023 | 6:31 PM IST
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Volume IconTMS Ep404: Opec+ output cut, Alibaba, gas stocks, mixed reality headset

2 min read Last Updated :Apr 05 2023 | 8:00 AM IST
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Restaurant app peAR raises Rs 4.2 cr in funding for business expansion

2 min read Last Updated :Mar 16 2023 | 8:02 PM IST
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