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What is Augmented reality?

Augmented reality

About Augmented reality

What is Augmented reality?

Instead of computer-generated environments to interact with as virtual reality does, augmented reality (AR) enhances the real physical world achieved through the use of digital elements, whether it is sound or other sensory stimuli. It is a growing trend among companies involved in mobile computing and business applications in particular. In simpler terms, augmented reality adds to the reality you would ordinarily see.

Often presented as a kind of futuristic technology, it has been around for years. In the early 21st century, various labs and companies built devices that gave us AR. In 2013, Google came up with Google Glass, a
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Latest Updates on Augmented reality

Alibaba unveils Quark AI Glasses with dual displays and swappable batteries

Alibaba's new Quark AI Glasses come in S1 and G1 models with bone-conduction audio, onboard cameras, Qwen AI integration, and a first-of-its-kind dual-battery system

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Updated On : 28 Nov 2025 | 11:06 AM IST

Google previews Android XR glasses prototype in partnership with Magic Leap

Google and Magic Leap have previewed the first Android XR glasses prototype, built on Google's Raxium microLED technology and Magic Leap's optics

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Updated On : 31 Oct 2025 | 2:32 PM IST

Samsung Project Moohan will be an XR headset, not smart glasses: Report

Samsung's Galaxy XR headset based on Google's Android XR platform could launch this month, featuring a Qualcomm Snapdragon XR2 Plus Gen 2 chip and a 4K micro-OLED display

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Updated On : 10 Oct 2025 | 10:48 AM IST

Meta Connect 2025: Ray-Ban Display, New Oakley smart glasses announced

At Connect 2025, Meta launched its first display-equipped Ray-Ban glasses, alongside upgraded Ray-Ban Meta Gen 2, Oakley Vanguard, and new features for Quest headsets

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Updated On : 18 Sep 2025 | 11:23 AM IST

Ray-Ban Meta glasses with built-in display may launch this week: Report

Meta is expected to debut Ray-Ban smart glasses with a built-in display, gesture-based wristband controls, and a new Oakley Meta Sphaera model at Connect 2025

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Updated On : 16 Sep 2025 | 1:27 PM IST

Snap OS 2.0 announced with revamped browser, Spotlight Lens, and more

The Snap OS 2.0 update brings browser upgrades, vertical video via Spotlight Lens, improved sharing tools, AR stabilisation, and gaming support for Snap Specs

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Updated On : 16 Sep 2025 | 12:59 PM IST

Vivo unveils 'Vision Discovery Edition' MR headset: Coming to India?

Vivo Vision Discovery Edition headset is powered by the Qualcomm Snapdragon XR2+ Gen 2 chip and features dual 8K Micro-OLED displays and a compact build to rival Apple Vision Pro and Meta Quest

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Updated On : 22 Aug 2025 | 11:18 AM IST

Vivo's answer to Apple Vision Pro headset launches on August 21: Details

Vivo will debut the Vision Discovery Edition Glasses on August 21, featuring gesture-based controls and a design similar to Apple Vision Pro

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Updated On : 14 Aug 2025 | 2:28 PM IST

Snap introduces next-gen 'Specs' AR Glasses, Snap OS platform: What's new

Snap's next-generation AR glasses, simply called 'Specs', are set to launch in 2026 with a sleek design, built-in computing, and AI-powered features

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Updated On : 11 Jun 2025 | 4:46 PM IST

Apple may launch smart glasses next year to rival Google, Meta: Details

Smart glasses are reportedly part of Apple's broader push into AI-enhanced hardware, though the company appears to have shelved plans for an Apple Watch model with a built-in camera

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Updated On : 23 May 2025 | 11:17 AM IST

Apple working on specialised chips for smart glasses and AI servers: Report

The processor for its glasses is based on chips used in the Apple Watch that require less energy than components in products like the iPhone, iPad and Mac

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Updated On : 09 May 2025 | 10:19 AM IST

Apple's Vision lineup to soon include AR glasses, lighter headsets: Report

Apple is also working on a second-generation Vision Pro, focusing on improving enterprise uses such as viewing medical images during surgeries or for use in flight simulators

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Updated On : 14 Apr 2025 | 12:36 PM IST

Samsung's XR glasses to include lens projection similar to Meta Ray-Ban

Samsung's XR smart glasses are not expected to have physical buttons; instead, they will likely rely on cameras and sensors capable of recognising movements

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Updated On : 26 Mar 2025 | 4:04 PM IST

Samsung smart glasses may launch alongside Moohan XR headset later in 2025

The Samsung XR smart glasses are expected to be powered by the Qualcomm Snapdragon XR2 Plus Gen 2 chip, the same processor that is likely being used in the Project Moohan headset

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Updated On : 24 Mar 2025 | 3:59 PM IST

Samsung's XR headset could be delayed until late 2025: What to expect

Samsung's Project Moohan headset is expected to feature 1.3-inch OLEDoS (OLED on Silicon) panels with 4K resolution, developed by Sony

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Updated On : 07 Mar 2025 | 12:45 PM IST

Highest number of lenses published on Snapchat come from India: Snap CTO

Snap claims to have claims to has more than 375,000 creators worldwide in augmented reality (AR) ecosystem that have built over 4 million AR lenses

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Updated On : 12 Feb 2025 | 10:49 PM IST

Apple shifts focus to AR glasses after axing Mac-tethered version: Report

Bloomberg previously reported that Apple is shutting the programme for augmented reality (AR) glasses, which would have required a connection to a Mac for processing data

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Updated On : 11 Feb 2025 | 2:58 PM IST

Apple cancels project to build Mac-connected augmented reality glasses

The now-canceled product would have looked like normal glasses but include built-in displays and require a connection to a Mac

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Updated On : 01 Feb 2025 | 7:43 AM IST

Meta developing Oakley-branded smart glasses, new wearables: What to expect

Reportedly, Meta is expanding its partnership with EssilorLuxottica to develop Oakley-branded smart glasses and new Ray-Ban glasses with a built-in display

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Updated On : 22 Jan 2025 | 10:30 AM IST

Samsung to preview Galaxy Ring 2, smart glasses at S25 series launch event

Reportedly, Samsung could unveil Ray-Ban Meta-like smart glasses alongside the XR headset at the anticipated Galaxy S25 series launch event on January 22, 2025

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Updated On : 27 Dec 2024 | 12:02 PM IST