E-commerce cos say new rules will hurt biz, urge govt to extend deadline

Govt is studying industry comments, will take a call on making relevant changes before the rules are finalised

Top companies including Amazon, Tata Group, Flipkart, Paytm and Snapdeal have reached out to the government, requesting for more time to study the proposed changes in the consumer protection rules on e-commerce and extend the deadline for submitting comments by a few weeks or at least by 20 days.

The consumer affairs ministry had sought comments from relevant stakeholders and had given them two weeks’ time--till July 6--to submit their inputs.

In a virtual meeting with some industry players on Saturday, the e-commerce firms told the government that there is a need to relook at the draft e-commerce rules for