STAR India, a media company backed by Twenty-First Century Fox, has injected Rs 1,233 crore ($192.04 million) into its digital content arm over the last six months amid intense competition among online video providers in India. . Through a rights issue, STAR India infused the money in Novi Digital Entertainment, which runs streaming video platform Hotstar and Starsports.com, regulatory filings showed. STAR on Tuesday won the television and digital rights for Indian Premier League cricket for the next five years with a staggering $2.55-billion bid. India’s ...
Star pumps Rs 1,233 cr into Hotstar, Starsports.com as competition heats up
Star on Tuesday won the television and digital rights for Indian Premier League