HDFC Bank, which commands one fourth of the credit card market in terms of volume and one third in terms of value, has started acquiring new customers after the Reserve Bank of India lifted ban on customer on-boarding in August. Parag Rao, group head, payments, consumer finance, digital banking and IT, HDFC Bank, shares insight on how the bank is planning to overcome challenges, which prompted the regulatory restrictions and the strategy to regain market share that was lost during the embargo period, in an interaction with Manojit Saha. Edited excerpts:
What is the strategy to increase the credit card market

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