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US banks lure customers with free WiFi, espressos to keep branches alive

Banks are in a bind - branches are costly and keep losing traffic as phone apps take over day-to-day banking

Reuters  |  New York 

Free Wi-Fi, discounted cappuccinos, artwork, and a dancing robot are among the features banks across the United States are touting to convince customers that even in an era of smartphones it is still worth it to visit a bank branch. Banks are in a bind - branches are costly and keep losing traffic as phone apps take over day-to-day banking, but they need them because that is where customers still get advice, resolve tricky account issues or deal with cash and checks. To square that circle banks have been trying to drum up more branch business with location upgrades and ...

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First Published: Fri, September 07 2018. 11:54 IST
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