Answers to last week's quiz (#212)

 

1. He is known as “any time, any quantity man”. Name the person and his company which were in the news recently.
   Babu Lal Bagri, who founded BLB Trading, India’s largest arbitrage broking outfit, in 1965. Due to cheap overseas funds and stiff competition his firm shut shop recently. 
    
2. This Indian brand bears the name of the title of a Mario Puzo book. It is manufactured by a company that was set up in the 1960s. Name the brand and the product category it belongs to. 
   Godfather Beer manufactured by DeVans Modern Breweries Limited 
    
3. Name the brand that has used steel from the Titanic, dust from the moon and ash from the Eyjafjallajökull volcano, and has incorporated them in its product range.
   Swiss watch brand Romain Jerome 
    
4. This company, which was a year old in 2007, was a strategic acquisition for one of Twitter’s competitors. Post acquisition it was abandoned and its service is maintained by volunteer engineers of the company that bought it on their spare time. Name it. 
   Jaiku, the microblogging service company 
    
5. This product moved ownership from Satellite Systems International to Novell and then to Corel. Name it. 
   WordPerfect, a software created by Bruce Bastian, a Brigham Young University graduate student, and his computer science professor Alan Ashton in 1979 
    
6. Which company’s corporate responsibility mission is “Commitment to Playing Responsibly”?
   Mattel, the world’s largest toy maker 
    
7. What is common to TCS, New Balance, Chipotle and The North Face?
   All sponsors of the Garmin-Cervelo pro-cycling team that took part in the recent Tour de France race 
    
8. What word was contributed to the English language by the Seventeen magazine that was first published in the US in 1944? For marketers it is a category by itself.
   Teenager 
    
9. This breakthrough management theory grew out of a consulting assignment for a firm that was trying to help a semiconductor manufacturer in the US understand the industry’s chaotic pricing behaviour way back in the mid -60s. Name the concept. 
   The Experience Curve propounded by the Boston Consulting Group (BCG) 
10. Whose corporate identity is represented by the image below?
    RPG Sanjiv Goenka group

There were six all-correct entries for the strategist quiz #212. The winners who will receive a copy of Play To Your Strengths are: Hemant Jain, Ludhiana; Shefali Jain, Meerut; Pradeep S, Mumbai; N Chellappa, Chennai; Mythili Balasubramanian, Coimbatore; and Nidhi Jain, Hoshiarpur Hemant Jain also wins Rs 2,000.