Answers to last week's quiz (#157)

 

1. Name the financial investment company that came up with an innovative marketing initiative by releasing a ‘not for resale’ compilation of songs exclusively produced by a famous pop and rock icon. Also name the icon. 
   Fidelity Investments got Paul McCartney to release an exclusive album titled Never Stop Doing What You Love 
    
2. What was the significance of the advertisements placed by Metal Box, Pye Telecom and Rolex in The Times of London on June 2, 1953?
   To commemorate the conquest of Mount Everest. Metal Box containers helped the climbers store photo films, PYE was the supplier of radio telephones and Rolex supplied the self-winding watches. 
    
3. England’s football and cricketing hero Denis Compton was the first and currently it is Kevin Pietersen. What is being referred to here?
   The Brylcreem Boy, brand ambassador of Brylcreem in the UK 
    
4. Which company is launching a product named Cius and to take on whom?
   Cisco to take on Apple’s iPad 
    
5. It was pioneered by Albatross but popularised by Penguin. It is celebrating its 75th anniversary. What is it?
   The paperback 
    
6. Who is launching a line of clothing called Material Girl that recalls the leather and lace days of the 1980s? Name the celebrities who will endorse this brand. 
   Macy’s. Madonna and her 13-year-old daughter Lourdes are the brand representatives. 
    
7. He started his career as a hospital administrator before taking his PhD and becoming an academic. He propounded that strategic innovation will be the main source of competitive advantage and held Enron as an exemplar of his style of revolutionary strategic innovation just before the company disintegrated. Name him.
   Gary Hamel 
    
8. James Ayscough, an Englishman, and Americans Sam Foster and Edwin Land contributed to develop a commonly-used product. Name it.
   Sunglasses 
    
9. What inspired Godrej to launch the ChotuKool refrigerator for rural India?
   C K Prhalad’s bottom of the pyramid theory 
    
10. This is the first logo of an organisation which owned a brand called Trice. Name it.
    ICICI Bank. Trice was the ATM banking brand.
    
    

There were two all-correct entries for the strategist quiz #157. The winners who will receive a copy of Adventure Capitalist are:Navin Jain and Satya Jain from Meerut. Navin Jain also wins Rs 2,000.