Answers to last week's quiz (#211)

 

1. Which global brand introduced in India recently is known for its ‘TLD’ proposition that is being used for nearly 100 years?
   Oreo. TLD stands for Twist, Lick, Dunk. 
    
2. In which recent event were these brands seen together as sponsors — Sony, Adidas, Emirates, Visa, Coca-Cola and Hyundai?
   The 2011 FIFA Women’s World Cup held in Germany 
    
3. This beverage brand is ranked No.1 in the world in terms of sales and as part of its marketing strategy it uses temperature-sensitive paper on its bottle label. A tab in the shape of a frog (the company’s mascot) is white when the bottle is warm and becomes blue when the bottle is cold, indicating that it is ready to drink. Name it.
   The South Korean soju drink brand Jinro. Soju is comparable to vodka. 
    
4. What is the term that explains how strategic decisions typically evolve in a part random/erratic and part logical way? Also name the person who coined it.
   Logical incrementalism, a term coined by James Brian Quinn 
    
5. The name of this company is an acronym of the Latin phrase which translates to “Healthy Soul in a Healthy Body”. Its advertisements carry the baseline, “Sound Mind, Sound Body”. Name the company.
   ASICS, the Japanese shoe manufacturing company 
    
6. Several names were considered for this system when it was created — for instance, ‘Moi’ and ‘Tim’ — and finally, the name with which it is known today was given during the late 1980s. Name it. 
   The World Wide Web in 1989. Tim Berns Lee considered names Lime Moi (Mine of Information) and Tim (The Information Mine). 
    
7. Which brand’s logo gets its colours from the flag of Bavaria, a state in Germany?
   BMW 
    
8. Who said this to whom: “I can’t afford the operation, but would you accept a small payment to touch up the X-rays”?
   Warren Buffet in his letter to the shareholders of Berkshire Hathaway, to denote companies who use financial shenanigans to hide unpleasant truth from investors 
    
9. Whose brands are Jeva, Maya, Exo and Maxo? 
   Jyothy Laboratories Ltd of which Henkel India is now a subsidiary 
    
10. Identify the companies by their logos and establish the connection between them. (Hint: East meeting West)
    The first logo belongs to Geely Automobiles, the Chinese car manufacturer that is now a co-owner of the London Taxi Company (second logo) through its holding company Manganese Bronze

 

There were 24 all-correct entries for the strategist quiz #211. The winners who will receive a copy of Communication Skills Handbook are K Suresh, Noida; Praveen Vishnu Shamain, Panaji; Govind Warrier, Lucknow; Ranjit Kamat, Mumbai; Sourish Biswas, New Delhi; Mayur Maheshwari, Kharagpur; Dheeraj Udhani, Jaipur; Anbazhagan, Sriperumbudur; Aman Jain, Hoshiarpur; and B SudhaRani, Visakhapatnam. K Suresh also wins Rs 2,000.