Deepfake avatars are going mainstream

While artificial intelligence is being used to support fake information, some pioneering companies are deploying simulated videos and voices for genuine objectives

At first glance the very concept of deepfake videos or voices appears criminal. Someone using deep learning artificial intelligence (AI) to simulate the face and voice of a person can’t be considered acceptable or legal.

Social media companies are struggling with various types of manipulated media which often are used to support fake information.

However, a pioneering set of companies is using simulated videos and voices for genuine objectives. Much like ethical hackers who work for good, these companies have created digital avatars for various applications, including public awareness campaigns and marketing initiatives, apart from education and training.

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