govt@newmedia.com

Social networking seems to have become the buzzword for the government’s new media blitz to highlight its achievements. After putting the Prime Minister’s Office on Twitter, officials said the focus now would be on training senior information officers on the benefits of new media and how to use it to disseminate information effectively. To this end, a meeting of Press Information Bureau officials was recently held in the capital at which the topic of social networking was reportedly discussed thoroughly. At the very least, we can expect SMSes in place of the clunky press releases.