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Odisha government launches publicity campaign for hockey WC

Press Trust of India  |  New Delhi 

With less than four months to go for the men's World Cup, the has launched a 360 degree nation-wide publicity campaign to bring fans closer to the sport.

The will attempt to inspire every Indian to support hockey, which is set to take centre-stage at the from November 28 to December 16.

fever kicks off with 'Heartbeats for Hockey', a movement that attempts to get behind the game by way of music, entertainment, fashion, pure sport and panel discussions.

"We are asking to give their heart to And this by way a nationwide outreach where we go to the heartlands of and ask people to come and immortalise their heartbeats by recording them on a specially-designed hockey stick," said Nupur Mahajan, and creator of the campaign who is working alongside the as Communication and

Each time anyone holds the custom-made hockey stick, named 'Heart Beat', they record their heart beat as a pledge to support hockey.

Over the next few months, 'Heart Beat' will travel across the country through 'Hockey Adda', a curated on-ground discussion platform for hockey players and experts alike with youth in the audience.

Elena Norman, CEO, Hockey India, said, "The trajectory of hockey as a sport in has attained a new high given the recent commendable performances of the Indian hockey teams. We urge one and all to come forward and support your hockey team during the upcoming Odisha Hockey Men's Bhubaneswar 2018.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, July 31 2018. 17:20 IST