Satyam hires UK media consultancy firm's services

Hyderabad-based global consulting and IT services major, Satyam Computer Services Limited, has announced that it has recruited the executive management team of The Publishing Practice Ltd (TPP), a UK-based consultancy in the media and entertainment industry.

This is to spearhead the development of a new consulting group for its global media and entertainment practice. The move will enable Satyam to combine an in-depth knowledge and understanding of the publishing business, the company has informed the stock exchanges.

TPP's consultancy group including Mike Abell, Sharon Duckworth and Stephen Ryden-Lloyd will join Satyam's global media and entertainment practice to provide strategic consulting services and project-based delivery work for publishing, online, broadcast, music and related industries.

The new group's consultancy services will complement Satyam's existing application delivery-based services to include new digital and online consulting, ranging across content acquisition, publishing, production and supply chain. Satyam and TPP have already worked on joint projects since they formed an alliance in 2005. TPP's customers include Blackwell, Elsevier, Financial Times, Harcourt Education, LexisNexis, London Business School, Reed Business Information and Sweet & Maxwell.