Maruti Suzuki aims to capture leadership in the mid-size SUV segment with the Victoris, launched in hybrid and CNG variants to tap young customers
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Maruti Suzuki India is gunning for leadership in the mid-size SUV segment in the domestic market, currently dominated by its South Korean rival Hyundai, a senior company official said on Monday. The company, which has launched its new mid-size SUV Victoris with introductory prices ranging from Rs 10.5 lakh to Rs 19.99 lakh (ex-showroom), is targeting a wider reach, specially GenZ customers by bringing it through its ARENA retail chain, Maruti Suzuki India Senior Executive Officer, Marketing & Sales Partho Banerjee told reporters here in an interaction. "There are three segments (in SUVs). There is entry, mid and the premium. In the entry segment, we are the market leaders. In mid-SUV, we are not the market leaders. Our aspiration is to become the market leader there, and in premium SUV right now, we don't operate," he said when asked about the company's aspirations in the SUV segment. He said the mid-size SUV segment is "the only segment" where Maruti Suzuki India, the country's .
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Takeuchi cited Suzuki Motor Corporation's decision to produce its first global electric vehicle, the e-VITARA, in India as evidence of the country's rising status in world markets
Maruti Suzuki India will commence production of flex fuel vehicles this fiscal, according to its parent Suzuki Motor Corporation. In a technology strategy announcement, Suzuki Motor Corporation said the development is underway to launch flex fuel vehicles (FFV) within this fiscal year. Suzuki said one of its unique initiatives toward realising a carbon-neutral society in India is through the biogas business, according to a regulatory filing by Maruti Suzuki India. This project aims to convert the manure from India's 300 million cattle into biogas, 'a carbon-neutral fuel' and organic fertiliser, the automaker said. The biogas will be used directly in CNG vehicles, which already account for one out of every three vehicles sold by Maruti Suzuki, it added. Suzuki, together with India's dairy cooperatives, is constructing biogas production plants, which will begin operations sequentially from 2025, it said. Purchasing cow dung will not only help improve the incomes of rural communitie
Among companies, Maruti Suzuki is expected to gain market share with new SUV launches and a revival in first-time buyers, prompting the brokerage to raise its target from ₹14,262 to ₹18,360.
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In the past one month, the BSE Auto index has outperformed the market by soaring nearly 15 per cent, as compared to 1.4 per cent gain in BSE Sensex.
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Suzuki is transferring more export production from Japan to India, as the role of the latter continues to increase in the company's global strategy
Maruti Suzuki India on Wednesday expanded its product range in the country with the launch of an all-new model 'Victoris' as it looks to enhance its presence in the robustly growing mid-sized SUV segment. The country's largest carmaker currently sells SUV models like Fronx, Brezza, Jimny and Grand Vitara in the domestic market. Speaking at the Victoris launch event here, Maruti Suzuki India MD and CEO Hisaschi Takeuchi said India has the largest youth population in the world, who will drive growth and become the company's current and future customers. "The Indian automobile industry is changing as a new set of customers is entering the market. They are the young generation and represent the new India. So, we thought, why not create a product that raises the bar in the SUV segment," he said. Takeuchi noted that the contribution of SUVs continues to go up in the company's overall sales. "Our SUV contribution to total sales has grown nearly threefold, rising from 8.9 per cent in FY 2
Maruti Suzuki's volumes dipped marginally by 0.6 per cent Y-o-Y to 181,000 units, with export growth of 40.5 per cent Y-o-Y offset by a 7.5 per cent drop in domestic sales.
Domestic passenger vehicle sales dropped 7.3% in August to 330,000 units as buyers and automakers awaited GST Council reforms, with Maruti Suzuki and M&M reporting weaker volumes
Maruti Suzuki India on Monday said it has commenced shipment of its battery electric vehicle e VITARA, having dispatched over 2,900 units last month. The units were shipped from Gujarat's Pipavav Port to 12 European countries - the UK, Germany, Norway, France, Denmark, Switzerland, the Netherlands, Sweden, Hungary, Iceland, Austria, and Belgium. On August 26, Prime Minister Narendra Modi flagged off the first e VITARA from the Gujarat facility. The battery electric model is exclusively manufactured at Maruti Suzuki's Hansalpur manufacturing facility. "The start of export of e VITARA to Europe is indeed a proud and defining moment for us," Maruti Suzuki India MD and CEO Hisashi Takeuchi said in a statement. The company plans to export the model to over 100 countries and will be sold in the domestic market as well. Maruti Suzuki's overall exports in August surged 40 per cent to 36,538 units compared to 26,003 units in the year-ago period.
Maruti Suzuki India on Monday reported a marginal dip in total sales to 1,80,683 units in August. The auto major sold a total of 1,81,782 units in the same month of the last year. Its total domestic passenger vehicle dispatches to dealers declined 8 per cent to 1,31,278 units from 1,43,075 units in the year-ago month, Maruti Suzuki India (MSI) said in a statement. The sale of mini segment cars, comprising Alto and S-Presso, declined to 6,853 units against 10,648 units in August 2024. Sales of compact cars, including Baleno, Dzire, Ignis and Swift, increased to 59,597 units from 58,051 units a year ago. Utility vehicles, consisting of Grand Vitara, Brezza, Ertiga and XL6, clocked sales of 54,043 units last month compared to 62,684 units in the year-ago period, a decline of 14 per cent. Sales of van Eeco were 10,785 units last month against 10,985 units in the year-ago month, while those of light commercial vehicle Super Carry stood at 2,772 units against 2,495 units a year earlier
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Maruti Suzuki launches its first EV SUV, e-Vitara, with global export focus. Analysts decode stock outlook, price targets, and growth strategy
MSIL Chairman R C Bhargava said India's EV growth is limited by the lack of cell manufacturing, high costs, and raw material dependence, as no company currently makes battery cells