Page 17 - Advertising

Radio to TV, festive advertising volumes in India decline sharply: Report

Advertising volumes in key categories such as print, television, radio and outdoor has declined sharply during the period this year over last year

The battle is outside, not within, says DAN India CEO Anand Bhadkamkar

Bhadkamkar tells Business Standard what his priorities are as the ad industry grapples with a slowdown

Chinese electronics brand Haier looks for glamour away from the spotlight

With three women sportspersons as endorsers, the Chinese consumer electronics brand is tapping into the appeal of underdog branding

Apple's annual ad income may rise to $11 billion by 2025, says JPMorgan

Through two difficult years for iPhone sales, the California-based firm has stressed the importance of growth in its services segment, which already includes Apple Care and Apple Music

Response India's Ram Ray left the world of advertising a better place

He was so knowledgeable about design that any astrologer could have predicted that one day there would be a Ray & Keshavan

Nurturing & beyond

A handy guide on how brands can be better integrated with business

Vivo-Ogilvy spat: Agency-client relationships have come under scanner again

In the Vivo-Ogilvy matter, the advertiser had said in its arguments in court that there was no copyright over an idea, in this case, an "amusement park"

Why India's advertising market is losing space: Explained in four charts

Despite being a consumption-led economy, India's advertising market contributes just about 0.38 per cent to the country's GDP

Fipkart to Saffola: Big brands play by small-town rules in wooing customers

Rustic humour, large families and affordability set the advertising themes this season for brands across categories

Grey's APAC Middle East, Africa COO Nirvik Singh elevated as global COO

Singh's elevation as COO comes when global ad agency managements are giving top priority to the India market and to talent emerging from there

How 'purpose' can be a double-sword

None of the Indian brand advertising seems to resonate with the global parent's "purpose"

Advertisers focus on storytelling, brand assets to push the message

Instead of celebrity endorsers, Vodafone, Sony Max, Flipkart and others are relying on unfamiliar faces to helm their campaigns

Advertisers focus on storytelling, brand assets to push the message

Instead of celebrity endorsers, Vodafone, Sony Max, Flipkart and others are relying on unfamiliar faces to helm their campaigns

An agency's history can be a powerful differentiator: DDB Worldwide CEO

Advertising is seeing disruption from new-age tech companies and consultancies and it is increasingly getting harder to achieve growth, but I still remain excited about the business, says Wendy Clark

Media & entertainment firms take hit amid slowing advertising spend

As economy falters, first quarter ad revenues across media firms decline

No beating about the bush: Digital turns table on taboo conversations

Brands that once beat around the bush on mainstream media are shattering the silence around forbidden topics, on social media

My favourite campaign is a Camay soap commercial from 70s: K V Sridhar Pops

'There was a time when we used to create great advertising which was awarded and rewarded at the end of the year. But now people are creating advertising for awards'

Explained: How brands look at ways to run bad ads off the digital highway

Ad fraud is a scam worth $1.63 billion at present

Brands pitch gender balance in ads, but some say they have miles to go

Even as advertisers attempt a more inclusive and nuanced understanding of gender, marketers and consumers say there still is a lot left to do

The show goes on for in-cinema advertising: Brands use power of big screen

As exhibitors woo brands with more flexible terms of engagement and better technology, in-cinema advertising gathers pace