Page 17 - Advertising
My favourite campaign is a Camay soap commercial from 70s: K V Sridhar Pops
'There was a time when we used to create great advertising which was awarded and rewarded at the end of the year. But now people are creating advertising for awards'
 "My favourite campaign is a Camay soap commercial from 70s: K V Sridhar Pops")
Explained: How brands look at ways to run bad ads off the digital highway
Ad fraud is a scam worth $1.63 billion at present
 "Explained: How brands look at ways to run bad ads off the digital highway")
Brands pitch gender balance in ads, but some say they have miles to go
Even as advertisers attempt a more inclusive and nuanced understanding of gender, marketers and consumers say there still is a lot left to do
 "Brands pitch gender balance in ads, but some say they have miles to go")
The show goes on for in-cinema advertising: Brands use power of big screen
As exhibitors woo brands with more flexible terms of engagement and better technology, in-cinema advertising gathers pace
 "The show goes on for in-cinema advertising: Brands use power of big screen")
Elections, World Cup to add cheer to India's ad expenditure this yr: Report
The report by the global media agency pegs India's AdEx growth at 14 per cent in 2019
 "Elections, World Cup to add cheer to India's ad expenditure this yr: Report")
Brands are devising local ad campaigns to attract consumers across regions
HDFC Bank, Parle-G, McDonald's, Coca-Cola and a slew of advertisers have opened their festive accounts in the south
 "Brands are devising local ad campaigns to attract consumers across regions")
Brands hog the big screen as advertising on other platforms clutters up
Advertisers are waking up to the potential of in-cinema advertising as the clutter on other media grows. Digitisation and transparency have helped
 "Brands hog the big screen as advertising on other platforms clutters up")
Branding in the name of god
How should the creative community deal with growing protests over the use of religious icons, symbols and practices in ads?
Old is the new young for advertisers
Seniors undergo an image makeover in advertising, signalling their growing economic power
 "Old is the new young for advertisers")
Fed-up advertisers stop paying more for smaller TV audiences
TV ratings have dropped 33% in the last four years while TV ad prices are up 20% during that period
 "Fed-up advertisers stop paying more for smaller TV audiences")
Advertising body to soon issue rules on celebrity endorsements
Advertisers and ad agencies would also be covered in the final set of guidelines
 "Advertising body to soon issue rules on celebrity endorsements")
Vipin Dhyani: EQ over IQ for meaningful ads
Endearing advertising with kids in the lead can teach values beyond the syllabi
Government advertising soars in 2016
Social advertising saw a huge surge as the govt beat the drum on welfare schemes and achievements through the year
Kids up the marketing game
Children are no longer peripheral, but central to advertising plots as brands look for emotionally engaging narratives
 "Kids up the marketing game")
Ads on the watch list
Ads that play on emotions and tell stories from a child's perspective are a hit on digital media. According to the India YouTube Ads Leaderboard from Google (Q1 2016), this is the trend evident from the top 10 ads for the quarter that made for an astounding 0.28 million hours of watch-time. Also, the numbers show, nearly 72 per cent ads were viewed on mobile devices. Seven out of top 10 ads including Bajaj, Amazon, Micromax, Pepsi, Idea and Airtel used the emotional approach while Dettol, Madhya Pradesh Tourism and Kinder Joy's ads used the kids' perspective. Here is a look at the top 51. Brand: DettolAd: Sheron ke panje #Ma ka dhulaThe ad talks about the need to keep your hands clean with the children playing task masters.2. Brand: Amazon IndiaAd: #MombeagirlagainThe focus is on women who left their hobbies or careers behind when they became mothers.3. Brand: Madhya Pradesh tourismAd: #MPmeindilhua bachasaUsing a kids perspective, the ad highlights the must-see spots in the state.4. B
Indian ad spends growth to beat global averages
In keeping with the slew of reports for 2016, the Carat Ad Spend Report points to India as one of the fastest growing advertising markets in the world
Ad lines blur as political leaders turn quasi brand ambassadors
PM and President gracing ads for Reliance Jio and Bandhan Bank have put the spotlight on this trend
 "Ad lines blur as political leaders turn quasi brand ambassadors")
Pitch Madison review lowers ad growth forecast by 3.6%
Reduced spends by e-commerce players on TV leads to mid-year review of ad projections for 2016
 "Pitch Madison review lowers ad growth forecast by 3.6%")
The future of advertising
The growth of traditional media is already dependent on what we call new media; its challenge is to blend into the digital world
 "The future of advertising")
It's raining billboard ads this monsoon season
Occupancy levels of hoardings this June-July have improved by 25-30 per cent y-o-y
 "It's raining billboard ads this monsoon season")
