Page 5 - Coca Cola India

Worst over for Coca-Cola? Multi-front strategy boosts sales in India

The seeds of a potential turnaround were sown in 2016, when the firm began to revamp its portfolio to match changing consumer needs

After pilot, Coca-Cola set for commercial launch of frozen fruit dessert

After a successful pilot, Coca-Cola has decided to expand its frozen fruit dessert offering in major metros. This is part of company's strategy to build a portfolio beyond carbonated drinks.Coca-Cola India president T Krishnakumar said that by summer the company plans to take the offering in the top five metros. The company has been testing this product in Bengaluru.While it will be coming out from dispensers and served in cups, still the company don't wanted to call it as an ice cream and prefer to call it as 'Frozen Fruit dessert' as it will not have dairy or no added sugar.These will be made of locally sourced fruits. And these are not pure beverages."We are creating a new segment itself," said KrishnakumarThe company first started testing the market with whipped frozen fruit desserts in Australia more than two years ago, under the brand name Perfect Fruit.In every city the company is planning to install 30-40 dispensers and initially the investment on the machines will be from ...

Next time you drink Coca-Cola's Maaza, you might taste Bengali mangoes

Sources said that Coca-Cola may also test market Maaza by mixing Bengal varieties of mangoes

Bottling arm of Coca-Cola India eyes $2.5-billion sales

The company has 19 bottling plants servicing two million retail outlets across 25 states in India

Coca-Cola India's T Krishnakumar: Solid on facts, fluent in English

He talks about his plans for the company and after

Coke India chases distant dream of cracking into top-three league

Low consumption, slowing sales pose challenges

Coca-Cola pitches Kinley to counter local brands

Firm to launch two fizzy drinks under the brand next week

What we've done in 10 yrs, we'll do again in 3 yrs: Coca-Cola India Prez

On Monday, beverage major Coca-Cola India said it would contribute $1.7 billion (Rs 11,000 crore) with its bottling partners, fruit suppliers and processors in Maharashtra to create an entire eco-system to procure and process the pulp of the mosambi fruit. This is the second such initiative by Coca-Cola in Maharashtra, after its Project Unnati for procurement and processing of orange pulp. T KRISHNAKUMAR, president, Coca-Cola India and Southwest Asia since last month, to Viveat Susan Pinto on these and other plans. Edited excerpts:Why an investment of $1.7 billion in creating this farm-to-table system in Maharashtra? Is Coca-Cola signalling it will move away from fizzy drinks in the future?Our interest in mosambi procurement and processing was triggered by the way we'd moved on Project Unnati in the past decade. Ten years ago, Maaza, our mango juice drink, was a small brand. Today, it is the country's largest mango juice drink, led in part by steady supply of mangoes from Project ...

Coca-Cola bets big on small bottles, cans

Beverages giant pushes single-serve packs to drive volume

Coca-Cola: Krishnakumar to head India & South West Asia units

His elevation follows the sudden exit of Venkatesh Kini, handing the portfolio since 2014

Where's the fizz? Coca Cola profit dives as consumers go on health trip

Coca-Cola India's net profit down 6% to Rs 473.8 cr in 2015-16, against Rs 504.4 cr in previous year

Harsh summer draws fizz out of Coca-Cola, sales up 3%

Sales growth this year remained below that of juices and non-aerated drink categories, which grew a little more than 10%

Coca-Cola India gets 'results-oriented' CA as its first woman CFO

Sarvita Sethi, in her forties, is currently based out of Athens, Greece and is expected to take over from Sanjeev Kumar any time soon