The Indian FMCG industry experienced a 6.5 per cent growth in volume terms at a national level in the January-March period of 2024, with rural consumption surpassing urban for the first time in five quarters, according to consumer intelligence firm NielsenIQ. Both food and non-food sectors contributed to the growth in consumption in the first quarter of 2024, but non-food saw almost double the growth as compared to food, NielsenIQ (NIQ) said in its quarterly snapshot for Q1 2024. The FMCG industry has experienced a 6.6 per cent growth in value, attributed to a 6.5 per cent increase in volume at an all-India level. The volume growth for this quarter was higher than Q1 2023, which stood at 3.1 per cent, it added. NIQ Head of Customer Success India, Roosevelt Dsouza said, "The FMCG industry's growth continues to be driven by consumption trends in Q12024 with rural areas surpassing urban growth for the first time in five quarters." Notably, Dsouza said home and personal care (HPC) ...
The rural demand has seen gradual improvement and management of the companies expects visibility on green shoots on the back of better monsoons and higher infra spend by the Government of India.
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Leading FMCG makers are expecting a low to mid-single-digit volume growth in the October-December quarter, with an improvement in consumer demand on a sequential basis. Consumer demand from the rural market is lagging, though the urban markets stayed steady in the third quarter as exhibited in the September quarter, said leading listed FMCG firms such as Dabur, Marico and Godrej Consumer Products in their quarterly updates. Companies are optimistic of a gradual uptick as early signs of revival in consumption are visible with improving trends in volumes. Besides, the makers also expect expansion in the gross margins on a year-on-year basis helped by moderating inflation as prices of key inputs such as copra and edible oil prices remained at lower levels and crude derivatives also exhibited some downward bias. This will help FMCG makers channelise more funds towards advertising and promotions. "A significant portion of gross margin expansion will be channelled into enhancing adverti