Blind categorisation of OTTs with TSPs is damaging as the two are fundamentally different
Players such as WhatsApp and Facebook have come under the scrutiny of policymakers over issues including data breach and fake news
OTT is the delivery of film and TV content through the Internet
CleverTap has collated data that could help design the customer engagement strategy for OTT apps
OTT has changed the manner in which we consume visual media
About half the calls around the globe are being undertaken on OTT platforms
He also added that these videoes may affect market of other OTT platforms with most people spending a large amount of time on social media