Sandeep Goyal

Beyond search, with AEO, GEO & AIEO: Why SEO alone is no longer enough

Marketers also need to understand the need to optimise for AI digestibility. Increasingly, AI systems favour content that is easy to analyse and summarise

What a fall for WPP as it turns to McKinsey for strategic guidance

The ad giant's slump, shareholder anger, and talk of a Havas-led bid have pushed WPP into a high-stakes reset that could reshape the global advertising industry

Time for advertising pros to hug their jobs as AI lurks in the shadows

In the past few years, the "right-sizing" and "consolidation" at WPP has resulted in iconic advertising brand names like J Walter Thompson, Young & Rubicam , & Wunderman being consigned to the dustbin

Why the magic of DDLJ still lives on in India's cinematic idea of love

Raj and Simran's story has become the template for how Indian cinema dreams of love

Sequel fatigue hits Bollywood: Familiar stories, fading audiences

The disasters of 2025 offer a big lesson for sequel producers

Building the right vibes with a digitally-fluent and driven Gen Alpha

hough the oldest Alphas are just turning 15 in 2025, they're already more digitally fluent than any generation before

What happened in Vegas has now prompted a campaign to draw crowds back

Its 'Fabulous' campaign to revive falling tourist numbers has been facing backlash on social media, with many saying Las Vegas still doesn't get it

Obituary: Diwan Arun Nanda, the last of India's advertising greats

Remembering Diwan Arun Nanda - Rediffusion founder, ad legend, and pioneer of India's creative and political advertising legacy

Gaming ban backlash grows but it unlocks credit health, jobs and spending

Opposition to the gaming ban is not without reason, but the gains are far greater

Heat no excuse at Dubai's Mallathon: Creative solution for summer exercise

The city has turned its shopping malls into indoor walking and jogging tracks every morning to encourage people not to give up on exercise during the scorching summer months - an idea worth emulating

It may be time to relive our memories - through the best brand campaigns

Brands can win big with campaign reruns, but there's a lesson in getting it right

Real or Reel? Indian cricketers' celebrity Wimbledon appearances questioned

Indian cricketers stood out at tennis' Mecca this year, but are celebrity appearances about genuine love for tennis or just Insta optics?

Kolhapuri chappals, Prada style: Homage or cultural appropriation?

Cultural appropriation in fashion is nothing new, but how should one see it - as homage or blatant robbery?

In the app world, the seven deadly sins have found new digital avatars

The moot question is whether a digital business can be built from The Seven Gifts of Grace: Wisdom, Understanding, Counsel, Knowledge, Piety, Fortitude, and Fear of the Lord

Zeenat, Bobby Deol, brands: Why some comebacks work, while others don't

Most actors usually face obscurity after a fade-out from the limelight. In recent times, Bobby Deol has been one significant exception

Does WPP really stand to gain anything from killing its agency brands?

The media brands of WPP are all well-known. Precious little will be achieved by killing them all - except needless blood-letting

BBC's AI-powered Christie course stirs ethical storm in writing world

BBC's AI revival of Agatha Christie to teach crime writing has sparked ethical alarm - but is it really an abomination?

Making the cricket bat less brutal: A missed IPL advertising opportunity

Ever since April 13, match officials have begun using a gauge to measure bats, with an eye on maintaining the balance between bat and ball and ensuring that batters do not gain an undue advantage

Maga meets resistance and ridicule as anti-Trump sentiment builds

The anti-Trump sentiment is building up for sure, but it still has a long way to go

A wake-up call for Indian advertising as CCI cracks down on cartel

The CCI raids are a rap on the knuckles - but how did Indian advertising agencies end up here?