On The Mat

Godrej Highcare which bought over Transelektra Domestic Products for Rs 120 crore in 1994 already has well known brands like Good Knight, Jet and Banish. Godrej further offloaded equity to American consumer product major Sara Lee. And thats what will make the mosquito repellant market exciting. For fighting with Good Knight will be Raid, a product from the Hindustan Lever - S C Johnson tie-up. Other established brands in the market include German drugs and pharma major Bayers Baygon Power and Reckit & Colmans Mortein mosquito repellants.