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Rimjhim Singh

Rimjhim Singh

Rimjhim Singh

Rimjhim Singh is a writer at the Business Standard, where she researches and crafts articles on a diverse range of subjects, including general news, sports, and in-depth explainers. Over the course of one year at the organization, she has honed her skills in editing and paid attention to accuracy, clarity, and depth. In this digital age, she strives to present the news in a crisper and more structured way.

Rimjhim Singh is a writer at the Business Standard, where she researches and crafts articles on a diverse range of subjects, including general news, sports, and in-depth explainers. Over the course of one year at the organization, she has honed her skills in editing and paid attention to accuracy, clarity, and depth. In this digital age, she strives to present the news in a crisper and more structured way.

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Rimjhim Singh

AI-made ads promise cheaper reach, but can brands avoid slop trap?

Disney's AI ad tool could lower video costs for SMEs and regional brands, but Indian marketers warn that scale without human judgement may weaken trust, recall and regulation

AI-made ads promise cheaper reach, but can brands avoid slop trap?
Updated On : 20 Jun 2026 | 11:48 AM IST

Why El Nino could become India's next growth and inflation challenge

With rainfall turning weaker and El Nino risks rising, India could face pressure on farm output, food inflation, rural demand and overall economic growth in FY27

Why El Nino could become India's next growth and inflation challenge
Updated On : 19 Jun 2026 | 4:12 PM IST

RIL AGM: Reliance board approves Jio IPO; DRHP to be filed today with Sebi

Jio said its proposed IPO will consist of a fresh issue of up to 270 million equity shares with a face value of ₹10 each, with pricing to be decided through book building

RIL AGM: Reliance board approves Jio IPO; DRHP to be filed today with Sebi
Updated On : 19 Jun 2026 | 2:19 PM IST

Trump used 'all kinds of leverage', says Mojtaba Khamenei on US-Iran deal

Khamenei said Iran agreed to the US-Iran deal only after assurances on national rights, while insisting future talks with Washington do not mean accepting American demands

Trump used 'all kinds of leverage', says Mojtaba Khamenei on US-Iran deal
Updated On : 19 Jun 2026 | 9:37 AM IST

NSE IPO: Inside the ₹30,000-crore value-unlocking plan behind listing

India's biggest exchange is moving towards a ₹30,000-crore IPO with no fresh issue component; the listing aims to unlock shareholder value and improve liquidity

NSE IPO: Inside the ₹30,000-crore value-unlocking plan behind listing
Updated On : 18 Jun 2026 | 2:49 PM IST

From war to diplomacy: Versailles and the treaties that shaped history

US President Donald Trump's signing of the US-Iran deal at Versailles has renewed focus on the palace's long history as a venue where wars ended and major diplomatic decisions were made

From war to diplomacy: Versailles and the treaties that shaped history
Updated On : 18 Jun 2026 | 12:23 PM IST

At G7, PM Modi calls for Global South support fund, skills partnership

Prime Minister Narendra Modi said growth must be judged by who benefits, while pitching support mechanisms, connectivity projects and trusted skilled mobility for Global South nations

At G7, PM Modi calls for Global South support fund, skills partnership
Updated On : 17 Jun 2026 | 4:46 PM IST

Why easing OMC losses may not translate into cheaper fuel anytime soon

Fuel prices were raised to reduce losses at state-run oil companies, but despite easing pressure after lower crude prices, consumers may not see immediate relief

Why easing OMC losses may not translate into cheaper fuel anytime soon
Updated On : 17 Jun 2026 | 1:23 PM IST

From Telegram curbs to AI checks: Inside Neet-UG re-exam security plan

Ahead of the NEET-UG re-exam, authorities have rolled out stricter security measures -- from Telegram restrictions and AI monitoring to biometric checks and tighter centre controls

From Telegram curbs to AI checks: Inside Neet-UG re-exam security plan
Updated On : 16 Jun 2026 | 5:01 PM IST

GIFT City opens int'l investing route for Zerodha, Angel One, Upstox

The international investing services are likely to launch in the next two to three months after brokers complete technology integration, testing and regulatory approvals

GIFT City opens int'l investing route for Zerodha, Angel One, Upstox
Updated On : 16 Jun 2026 | 1:42 PM IST

Delhi Census Phase 1: Which districts have most people and houses?

Delhi Census Phase 1: North East emerged as the most populous district, while New Delhi recorded the lowest population

Delhi Census Phase 1: Which districts have most people and houses?
Updated On : 16 Jun 2026 | 12:34 PM IST

No sale of syrups without doctor's prescription; here's what govt did

The Centre has amended the Drugs Rules, 1945 and removed 'syrups' from a category under Schedule K, amid tighter oversight of cough syrups and drug safety

No sale of syrups without doctor's prescription; here's what govt did
Updated On : 16 Jun 2026 | 10:33 AM IST

US-Iran to sign peace deal after months of war: What it means for India

After months of conflict, the US and Iran have agreed to a peace deal. The move could lower oil prices, support the rupee, revive India's exports and ease inflation concerns

US-Iran to sign peace deal after months of war: What it means for India
Updated On : 15 Jun 2026 | 3:11 PM IST

West Asia conflict: From oil to inflation, how did the crisis impact India?

The West Asia crisis affected India through higher oil prices, pressure on the rupee, weaker trade, rising aviation costs and inflation. Here's how the economy absorbed the shock

West Asia conflict: From oil to inflation, how did the crisis impact India?
Updated On : 15 Jun 2026 | 1:47 PM IST

Weekly policy watch: WPI inflation, PM Modi's Europe visit in focus

India's policy focus this week will be on wholesale inflation, forex reserves data and PM Modi's visit to France and Slovakia

Weekly policy watch: WPI inflation, PM Modi's Europe visit in focus
Updated On : 15 Jun 2026 | 10:28 AM IST

Why India's 2.0 fertility rate does not mean population decline soon

India's fertility rate remained at 2.0 in 2023-24, below replacement level. But that does not mean the population will start shrinking anytime soon. Here's why

Why India's 2.0 fertility rate does not mean population decline soon
Updated On : 15 Jun 2026 | 10:25 AM IST

May retail inflation marginally rises to 3.93%, food inflation at 4.78%

Food inflation rose to 4.78 per cent in May, pushing up overall price pressures; rural inflation accelerated to 4.25 per cent, remaining above urban inflation at 3.53 per cent

May retail inflation marginally rises to 3.93%, food inflation at 4.78%
Updated On : 12 Jun 2026 | 4:50 PM IST

Can foreign bond inflows really move India's $1.5 trillion Gsec market?

A potential $20-25 billion foreign inflow sounds significant, but India's government bond market is much bigger. Here's where the money could matter, and where it may not

Can foreign bond inflows really move India's $1.5 trillion Gsec market?
Updated On : 12 Jun 2026 | 7:40 AM IST

SpaceX IPO explained: Share price, valuation and risks for investors

SpaceX is set for one of Wall Street's biggest IPOs, aiming to raise $75 billion. What does the listing mean, and can Indian investors buy shares?

SpaceX IPO explained: Share price, valuation and risks for investors
Updated On : 11 Jun 2026 | 2:20 PM IST

Govt waives excise duty on E22-E30 petrol blends: What it means for you

The government has removed excise duty on petrol blended with 22-30 per cent ethanol, extending tax support beyond E20 and giving a boost to India's clean fuel and energy goals

Govt waives excise duty on E22-E30 petrol blends: What it means for you
Updated On : 11 Jun 2026 | 9:47 AM IST