Page 41 - Supplements

My favourite campaign is 'Three Little Pigs': BBH India's Sarita Raghavan

The campaign emphasised that the story can't be a closed one, cannot rely on a one-way narrative and the society has a point of view on news

For meaningful transformation

Experiences will be powered by robotic efficiency and human empathy

How premium retailers are taking the next big leap with their own brands

Retail-led brands, say experts, are increasingly acquiring an identity of their own, goading some players such as the Future group to have a widespread distribution strategy

How brand Kapil Dev is being dressed up in a new coat of paint with '1983'

A movie, being made on one of the country's most audacious World Cup victories, wins the Haryana Hurricane a chance to revive his brand

Scooping up the market: How did TikTok break past the American giants?

TikTok has a community of 200 million users in India, the company claims. So how did ByteDance push its way through and how has it held its own?

OnePlus 7T Pro Review: Dependable performer, holds an edge with features

What makes this phone truly stand out in design is that the screen is a rounded, edge-to-edge masterpiece that doesn't have any space for bezels - punch hole, teardrop or whatever else

Transparency, supporting new ideas will help attract young viewers: MTV

Do-it-yourself viewers want brands to be transparent and responsible and are more likely to plug into shows that spark change

Maximum entertainment through OTT platforms tells the India mobile story

The ubiquitous mobile phone has long replaced almost every other form of entertainment in the country and in the process, also steadily overhauled the way we get entertained

Answers to the Strategist quiz #649

Answers to the Strategist quiz #649

The Strategist quiz #650

The Strategist quiz #650

Pizza Hut's ad campaign is my favourite: Creativeland's Sajan Raj Kurup

The idea of the campaign itself was very primal: Build relevance, repeat the brand name, create a catchy tune, show irreverent visuals that almost mirror the content on the TikToks and the Instagrams

IT firms working vigorously, investing heavily to scale up product business

TCS, Infosys and HCL Technologies lead the race with huge investments to fuel next phase of growth

CHESS #1385

The Women's Title match went down to the wire and it was consistently exciting

Message for people running Manchester United: Stop taking fans for granted

The Burnley game felt significant, a seminal moment where a sense of disillusionment had outstripped all hope and optimism

Senegal at sea

Over the years, one has learnt to expect very little from the Academy Awards but Atlantics was robbed of a place in the nominations this year

Meet Paris-based collective Les Souffleurs that whispers poems to strangers

Les Souffleurs are in India to convince strangers to slow down by whispering poems into their ears

Head out on the highway: A drive through New Zealand's South Island

New Zealand is nature's revenge on the sheer ugliness of mankind

Grammy nominations 2020: Lizzo, Billie Eilish and Lil Nas X dominate

Young stars lead nominations as Recording Academy strives to align its awards with the musicians pushing pop

Delhi's art musings

Quite different from Reddy's sexually intimidating sculptures is Sudipta Das's migratory juggernaut

Dire straits

Richard Davies's book is divided into three parts - survival, failure, future - each of which subdivides into three case studies about specific places