Page 16 - Advertising

2020 US election: Likely candidate Bloomberg buys TV ads worth $31 mn

Bloomberg, who ran New York from 2002 to 2013, registered on Thursday with the US Federal Election Commission -- another step towards a run at the White House.

This Ikea campaign is ad veteran K V Sridhar's favourite: Know why

It is a campaign that makes you emotionally high, says Sridhar

On a new wicket: Why Indian brands are advertising in foreign leagues

Experts say almost all cricket finds takers in India, viewership is boosted by betting and emergence of fantasy league platforms

Alia, Ranbir make hay while the brand shines. Will their magic last?

Curiosity about the relationship between the two actors has translated into advertiser interest. But will it last?

Radio to TV, festive advertising volumes in India decline sharply: Report

Advertising volumes in key categories such as print, television, radio and outdoor has declined sharply during the period this year over last year

The battle is outside, not within, says DAN India CEO Anand Bhadkamkar

Bhadkamkar tells Business Standard what his priorities are as the ad industry grapples with a slowdown

Chinese electronics brand Haier looks for glamour away from the spotlight

With three women sportspersons as endorsers, the Chinese consumer electronics brand is tapping into the appeal of underdog branding

Apple's annual ad income may rise to $11 billion by 2025, says JPMorgan

Through two difficult years for iPhone sales, the California-based firm has stressed the importance of growth in its services segment, which already includes Apple Care and Apple Music

Response India's Ram Ray left the world of advertising a better place

He was so knowledgeable about design that any astrologer could have predicted that one day there would be a Ray & Keshavan

Nurturing & beyond

A handy guide on how brands can be better integrated with business

Vivo-Ogilvy spat: Agency-client relationships have come under scanner again

In the Vivo-Ogilvy matter, the advertiser had said in its arguments in court that there was no copyright over an idea, in this case, an "amusement park"

Why India's advertising market is losing space: Explained in four charts

Despite being a consumption-led economy, India's advertising market contributes just about 0.38 per cent to the country's GDP

Fipkart to Saffola: Big brands play by small-town rules in wooing customers

Rustic humour, large families and affordability set the advertising themes this season for brands across categories

Grey's APAC Middle East, Africa COO Nirvik Singh elevated as global COO

Singh's elevation as COO comes when global ad agency managements are giving top priority to the India market and to talent emerging from there

How 'purpose' can be a double-sword

None of the Indian brand advertising seems to resonate with the global parent's "purpose"

Advertisers focus on storytelling, brand assets to push the message

Instead of celebrity endorsers, Vodafone, Sony Max, Flipkart and others are relying on unfamiliar faces to helm their campaigns

Advertisers focus on storytelling, brand assets to push the message

Instead of celebrity endorsers, Vodafone, Sony Max, Flipkart and others are relying on unfamiliar faces to helm their campaigns

An agency's history can be a powerful differentiator: DDB Worldwide CEO

Advertising is seeing disruption from new-age tech companies and consultancies and it is increasingly getting harder to achieve growth, but I still remain excited about the business, says Wendy Clark

Media & entertainment firms take hit amid slowing advertising spend

As economy falters, first quarter ad revenues across media firms decline

No beating about the bush: Digital turns table on taboo conversations

Brands that once beat around the bush on mainstream media are shattering the silence around forbidden topics, on social media