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The learning curve

Testimonial ads by coaching schools should be curbed

Civil service exam toppers will no longer be allowed to earn from ads

The Central Consumer Protection Authority has also sent notices to 20 IAS coaching institutes for misleading ads

Advertisement 'camouflaged' in headline: PCI sends notices to newspapers

The Press Council of India has sent notices to editors of several newspapers over the publication of an advertisement that was allegedly "camouflaged" to look like a headline during the Rajasthan assembly polls. The elections in Rajasthan were held on November 25. Its results will be declared along with those of polls in Madhya Pradesh, Telangana, Mizoram and Chhattisgarh on December 3. Listing the newspapers that have been served the show-cause notices, the Press Council of India (PCI) on Friday said in a statement that its "Chairperson Justice (retired) Ranjana Prakash Desai, has taken suo-motu cognizance" of the said content published by them on November 20. "Publication of banner headline camouflaged as news headline right below the newspaper masthead, appears to be in violation of Norms and Journalistic Conduct, 2022 edition, with regard to Rajasthan Legislative Assembly elections, 2023," the PCI statement read. "Show-cause notices have been issued to the editors of all the ..

X's CEO Yaccarino acknowledges that some advertisers have paused spending

X faced a widespread backlash on Friday after Musk agreed with a post that said Jewish people hold a "dialectical hatred" of White people. "You have said the actual truth," Musk responded

Govt approves policy to tap digital media for awareness campaigns

DAP, 2023 will also introduce competitive bidding for rate discovery. Rates discovered through this process will remain valid for three years and will be applicable to all eligible agencies

WhatsApp plans to put ads in status and channels, but not in inbox: Report

Meta is not currently testing ads for WhatsApp, but might soon put ads in channels and status

Google vows to fight European Union's threat to break up its ad business

The EU case is a direct attack on the black-box of online advertising where Google automatically calculates and offers ad space and prices to advertisers and publishers as a user clicks on a web page

Movie success offsets ad revenue slip for broadcasters like ZEE, Sun TV

Advertising revenue, however, fails to translate into real action despite optimism

Akshay Kumar breaks silence amid row over surrogate pan masala ad

Akshay Kumar has clarified his position on Twitter with a long statement on why he is still appearing in the Pan-masala ad in spite of him having publicly announced his disassociation with the brand

Google changed ad auction formula in 2017, raising prices 15%, says witness

Google's advertising auctions require the winner to pay only a penny more than the runner-up

CAIT files complaint against Flipkart, Amitabh Bachchan for 'misleading' ad

Traders' body CAIT has filed a complaint with the Ministry of Consumer Affairs against a Flipkart advertisement featuring Bollywood star Amitabh Bachchan on the upcoming Big Billion Days sale, terming the advertisement as "misleading". The Confederation of All India Traders (CAIT) in its complaint to the Central Consumer Protection Authority (CCPA) termed the advertisement "misleading" and against the country's small retailers. It has also sought withdrawal of the advertisement, according to a statement. CAIT demanded that a penalty be imposed on Flipkart as per relevant provisions of the Consumer Protection Act for "false or misleading advertisement" and imposition of a Rs 10 lakh fine on Bachchan. An email sent to Flipkart did not elicit a response. Bachchan could not be contacted for comments. "As per the definition under Section 2(47), Flipkart, acting through Amitabh Bachchan (endorser), have misled the public regarding the price at which mobile phones are being made available

Redefining ad strategies: Why brands must shift focus to mature consumers

Mature consumers, whose share is increasing, make for better investment, says study by Boston Consulting Group

How an advertisement featuring Amitabh Bachchan landed Flipkart in trouble

The Confederation of All India Traders (CAIT) wrote to Amitabh Bachchan stating that his recent ad for Flipkart spreads misinformation and hurts local businesses

Piyush Pandey steps down after bringing Bharat to Indian advertising

A (then) pan-masala chomping man notorious for putting down management theories, strategic thinking, and all the stuff that agencies thought was going to save them

WhatsApp denies report that the platform is exploring ads to boost revenue

The report said that teams at Meta were discussing whether to show ads in lists of conversations with contacts on the WhatsApp chat screen, but no final decisions had been made

Honest, not causing grave harm: Asci releases guidelines on ads for charity

Asci said that there have been some concerns about ads for charitable causes that create donor distress through the use of images that may be too graphic

Kashmiri carpet makers heap praise on Modi for global 'advertisement'

With his one little gesture, Prime Minister Narendra Modi has lit up hopes of hundreds of carpets makers of Kashmir, who believe his gifting a silk rug to a French dignitary will give a much needed boost to the local industry. Modi's gifting a hand-made Kashmiri silk carpet to the president of the French national Assembly during his current visit to the European nation has not lost on the local rugmakers, who see the act virtually as an advert. Shahnawaz Ahmad Sofi, a carpet unit holder, said the move was great and may stem the decline in carpetmakers fate in Kashmir. "We have seen the downfall of Kashmiri carpets in past decades but steps like these will give a boost to the carpet industry," Sofi told PTI. "If things like these happen at international level, obviously it will encourage the weavers. It was a royal Taj designed carpet which the PM gifted. It is a very famous design and only master artisans of silk carpets in Kashmir can make this design," he added. Mohd Rafiq, a ma

SC directs Delhi govt to furnish details of funds spent on advertisements

The Supreme Court on Monday slammed the Delhi government for expressing its inability to contribute funds for construction of the Regional Rapid Transit System (RRTS) project and directed it to furnish details of funds spent on advertisements in the last three financial years. The funds were meant for construction of the RRTS stretch that will connect the national capital with Rajasthan and Haryana. A bench comprising Justice S K Kaul and Justice Sudhanshu Dhulia directed the AAP government to file an affidavit enumerating details of funds within two weeks. The direction came after the counsel for the Delhi government told the bench that there was paucity of funds and expressed inability to provide monetary assistance. "You want us to get into what funds you are spending where. All funds for advertisement shall be diverted for this project. You want this kind of order? You are asking for it," the court said. "The Delhi government has expressed its inability to contribute funds for

Amid growing focus on business messaging, Meta announces new features

Meta's new feature will allow users of WhatsApp Business - the app focused on small merchants - to start advertising on the app by confirming their email address and form of payment

Rau's IAS Study Circle, Seekers Education penalised for misleading ads

Consumer protection regulator CCPA has imposed penalties on Rau's IAS Study Circle and Seekers Education for publishing misleading advertisements, according to a statement by CCPA on Monday. The Central Consumer Protection Authority (CCPA) authority also stated that the number of bookings cancelled and pending refund amount due to Covid-19 pandemic on three travel portals Yatra, HappyEasyGo and Easymytrip have reduced after CCPA took action against them. The CCPA has passed an order against Tekshiv Systems for selling pressure cookers under the Quba brand on e-commerce platforms without the quality mark, the statement said, adding that the company has been directed to pay a penalty of Rs 1,00,000 for selling sub-standard products to consumers. The Authority said that Rau's IAS Study Circle has been directed to pay a penalty of Rs 1,00,000 for publishing misleading advertisement. Seekers Education, the CCPA said has been directed to pay a penalty of Rs 50,000 for publishing a ...