Page 4 - Nike

Brands, sponsors play the game of uncertainty as Covid-19 halts all sports

Can teams, athletes and broadcasters come together to keep the show going as the pandemic grinds all sports to an indefinite halt?

Mitigating the bullying effects of power

To win in life, you don't require ambition for its own sake. Leaders need to think of humility as being in the service of ambition

Just 'don't' do it: Brands advertising the art of doing nothing

As the global becomes local under the wide spread of Covid-19, brands across the world beat their drum to a single note: stay in, stay safe

Controversy sells? Why ban on hi-tech Vaporfly shoe may benefit Nike

Debate has raged among athletes and commentators about whether the shoes should be allowed and if a ban could be implemented effectively

Nike hits stumbling block after record quarterly earnings, shares fall

Nike executives said they expect revenue for the third quarter, ending in February, to grow by a high single-digit percentage, and reiterated the same expectation for the full year

Nike's fastest shoes may give runners even bigger advantage than we thought

Runners who wear Nike's fastest shoes may have a 4 to 5% advantage over others during races

My favourite campaign is Nike's Dream Crazier: The Glitch's Pooja Jauhari

The campaign challenges the portrayal of women as emotional beings incapable of taking tough decisions

Quarter of China's sportswear factories lying idle: Nike competitor

The idling capacity in a country that's long been the workshop to the world underscores the blow of the trade war to Chinese manufacturers

Nike running shoes sell for $437,500, smash auction record for sneakers

The highest previous price fetched at auction for sneakers is thought to be $190,373 for a pair of signed Converse shoes said to have been worn by Michael Jordan in the 1984 Olympic basketball final

After China, Nike supplier Eclat to exit Vietnam as trade war heats up

The company instead will invest in new facilities in Southeast Asian nations such as Indonesia or Cambodia

My favourite campaign is 'Sports Illustrated' from 2000s: Kartik Smetacek

The campaign centered around the idea: "You may not get it, but our 25 million readers do"

Nike says it will end financial penalties for pregnant athletes

Nike realized last year that performance obligations had a disproportionate effect on female athletes

Twitter roasts Nike after shoe splits into half on superstar athlete's foot

Zion Williamson, a 6-foot-7-inch freshman forward for the Duke Blue Devils who is anticipated to be the top 2019 NBA Draft pick, suffered a mild sprain to his right knee because of the incident

Nike coach Daniel Vaz on Delhi's toxic air, fitness apps and marathons

Want to run the marathon but are worried about the poor air quality or preparation? In a Q&A, the head coach at Nike Run Club, Mumbai offers tips to help you achieve that milestone

Nike and LVMH praise China's efforts to fight intellectual property theft

US President Donald Trump has cited the theft of American intellectual property, including the counterfeiting of major brands, as justification for imposing tariffs on Chinese imports

Nike brand president resigns; company probes workplace behaviour complaints

Shares of Nike, which is scheduled to report third-quarter results next Thursday, were up marginally in trading after the bell

How Nike lost to Adidas in the old sneaker game

In the 50 years since that fateful (if impolitic) branding decision, Nike became both commercial behemoth and cultural phenomenon, catering to the feet of athletes and couch potatoes alike

Nike put in hot seat for false marketing by Chinese TV show

The unwelcome publicity comes at a time when Nike needs China more than ever for growth

Do Nike's new shoes give runners an unfair advantage?

Shoes cushioned the feet of all three medalists in men's marathon at the Rio Olympics last summer

The Shining stars of the sports world

Nike is globe's top sportswear brand, worth $28 bn and clocking $30 bn in annual revenues