Edtech firm Think and Learn -- owner of Byju's brand -- has slashed course subscription fees by 30-40 per cent and hiked sales incentives by 50-100 per cent, according to sources. Byju's Founder and CEO Byju Raveendran, who has started handling the company's daily operations, in a meeting with 1,500 sales associates and managers, has announced change in sales strategy inclined towards scalability and flexibility. "The annual subscription for the Byju's Learning App is now available at a yearly early price of Rs 12,000 (inclusive of taxes), while Byju's classes and Byju's Tuition Centres (BTC) are priced at Rs 24,000 and Rs 36,000, respectively, for a complete year of classes," sources privy to the development said. This is almost a 30-40 per cent reduction in rates, they said. Byju Raveendran has also promised to settle all dues of the sales team with higher incentives. "The average sales salary is Rs 40,000 per month. So, close a couple of sales, and you can get not just your sal
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