(Reuters) - Hulu is cutting the price of its most popular monthly plan by $2 to $5.99, making it one of the most affordable video streaming services in the United States as the company locks horns with Netflix and Amazon to lure more subscribers.
As part of changes announced on Wednesday, Hulu will also hike the price of its live TV option, already its highest priced plan, by $5 to $44.99 per month.
The changes by the streaming company, which is jointly owned by Walt Disney Co
Streaming services including Hulu, Netflix and Amazon's
Hulu announced this month that it finished 2018 with more than 25 million subscribers in the United States, while Netflix had 58.5 million subscribers in the country as of September. Globally, Netflix counted around 139 million users at the end of 2018.
The competition is only expected to intensify with AT&T
Hulu also said it would keep the price of its ad-free version at $11.99 per month.
Its pricing changes will take effect starting Feb. 26 for new subscribers, while existing users will see the changes after that date.
(Reporting by Vibhuti Sharma in Bengaluru; Editing by Shinjini Ganguli and Sai Sachin Ravikumar)
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
