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Ahead of IPL 2020, Star Sports launches 'khel bolega' campaign with BCCI

The TVC highlights the non-stop fan chatter and features plenty of colourful motifs and pop culture references symbolising the pan India nature of the IPL

BS Web Team & agencies  |  Mumbai 

IPL 2020

The (IPL) fever has caught on early this year with fan expectations and chatter pouring in much ahead of the start of the tournament, triggered further with the announcement of the schedule last week.

In response to the social media chatter, has launched 'Khel Bolega', a TVC along with the BCCI.
 

'Khel Bolega' indicates that the coming season will clearly end the response to all the chatter (#BolBakar) surrounding the IPL when the player performances will speak for themselves -- with the hashtag #KhelBolega, translated in English as -- "The game will do the talking".

Screenshot of IPL 2020 TVC
Screenshot of TVC

The TVC highlights the non-stop fan chatter and features plenty of colourful motifs and pop culture references symbolising the pan India nature of the IPL. The fast-paced narration reflects the constantly changing chatter that develops around the IPL.

The film was released in multiple languages such as Hindi, Tamil, Kannada, Malayalam, Telugu, Bengali across TV and digital and is a start to an integrated marketing communications campaign to the season.

The 13th edition of the IPL is slated to begin from March 29.

Check full schedule here:


MATCH DAY TIME DATE HOME AWAY VENUE
1 SUN EVENING 29-Mar-20 MUMBAI INDIANS CHENNAI SUPER KINGS MUMBAI
2 MON EVENING 30-Mar-20 DELHI CAPITALS KINGS Xl PUNJAB DELHI
3 TUE EVENING 31-Mar-20 ROYAL CHALLENGERS BANGALORE KOLKATA KNIGHT RIDERS BENGALURU
4 WED EVENING 1-APR_20 SUNRISERS HYDERABAD MUMBAI INDIANS HYDERABAD
5 THU EVENING 2-APR_20 CHENNAI SUPER KINGS RAJASTHAN ROYALS CHENNAI
6 FRI EVENING 3-APR_20 KOLKATA KNIGHT RIDERS DELHI CAPITALS KOLKATA
7 SAT EVENING 4-APR_20 KINGS Xl PUNJAB SUNRISE-RS HYDERABAD MOHALI
8 SUN AFTERNOON 5-APR_20 MUMBAI INDIANS ROYAL CHALLENGERS BANGALORE MUMBAI
9 EVENING RAJASTHAN ROYALS DELHI CAPITALS JAIPUR / GUWAHATI
10 MON EVENING 6-APR_20 KOLKATA KNIGHT RIDERS CHENNAI SUPER KINGS KOLKATA
11 TUE EVENING 7-APR_20 ROYAL CHALLENGERS BANGALORE SUNRISE-RS HYDERABAD BENGALURU
12 WED EVENING 8-APR_20 KINGS Xl PUNJAB MUMBAI INDIANS MOHALI
13 THU EVENING 9-APR_20 RAJASTHAN ROYALS KOLKATA KNIGHT RIDERS JAIPUR / GUWAHATI
14 FRI EVENING 10 -APR_20 DELHI CAPITALS ROYAL CHALLENGERS BANGALORE DELHI
15 SAT EVENING 1 1 -APR_20 CHENNAI SUPER KINGS KINGS Xl PUNJAB CHENNAI
16 SUN AFTERNOON 12-APR_20 SUNRISERS HYDERABAD RAJASTHAN ROYALS HYDERABAD
17 EVENING KOLKATA KNIGHT RIDERS MUMBAI INDIANS KOLKATA
18 MON EVENING 13-APR_20 DELHI CAPITALS CHENNAI SUPER KINGS DELHI
19 TUE EVENING 14 -APR_20 KINGS Xl PUNJAB ROYAL CHALLENGERS BANGALORE MOHALI
20 WED EVENING 15 -APR_20 MUMBAI INDIANS RAJASTHAN ROYALS MUMBAI
21 THU EVENING 16-APR_20 SUNRISERS HYDERABAD KOLKATA KNIGHT RIDERS HYDERABAD
22 FRI EVENING 1 7 -APR_20 KINGS Xl PUNJAB CHENNAI SUPER KINGS MOHALI
23 SAT EVENING 18 -APR_20 ROYAL CHALLENGERS BANGALORE RAJASTHAN ROYALS BENGALURU
24 SUN AFTERNOON 19-APR_20 DELHI CAPITALS KOLKATA KNIGHT RIDERS DELHI
25 EVENING CHENNAI SUPER KINGS SUNRISE-RS HYDERABAD CHENNAI
26 MON EVENING 20-APR_20 MUMBAI INDIANS KINGS Xl PUNJAB MUMBAI
27 TUE EVENING 21 -APR_20 RAJASTHAN ROYALS SUNRISE-RS HYDERABAD JAIPUR
28 WED EVENING 22-APR_20 ROYAL CHALLENGERS BANGALORE DELHI CAPITALS BENGALURU
29 THU EVENING 23 -APR_20 KOLKATA KNIGHT RIDERS KINGS Xl PUNJAB KOLKATA
30 FRI EVENING 24-APR_20 CHENNAI SUPER KINGS MUMBAI INDIANS CHENNAI
31 SAT EVENING 25-APR_20 RAJASTHAN ROYALS ROYAL CHALLENGERS BANGALORE JAIPUR
32 SUN AFTERNOON 26-APR_20 KINGS Xl PUNJAB KOLKATA KNIGHT RIDERS MOHALI
33 EVENING SUNRISERS HYDERABAD DELHI CAPITALS HYDERABAD
34 MON EVENING 27 -APR_20 CHENNAI SUPER KINGS ROYAL CHALLENGERS BANGALORE CHENNAI
35 TUE EVENING 28-APR_20 MUMBAI INDIANS KOLKATA KNIGHT RIDERS MUMBAI
36 WED EVENING 29-APR_20 RAJASTHAN ROYALS KINGS Xl PUNJAB JAIPUR
37 THU EVENING 30-APR_20 SUNRISE-RS HYDERABAD CHENNAI SUPER KINGS HYDERABAD
38 FRI EVENING 1-May-20 MUMBAI INDIANS DELHI CAPITALS MUMBAI
39 SAT EVENING 2-May-20 KOLKATA KNIGHT RIDERS RAJASTHAN ROYALS KOLKATA
40 SUN AFTERNOON 3-May-20 ROYAL CHALLENGERS BANGALORE KINGS Xl PUNJAB BENGALURU
41 EVENING DELHI CAPITALS SUNRISE-RS HYDERABAD DELHI
42 MON EVENING 4-May-20 RAJASTHAN ROYALS CHENNAI SUPER KINGS JAIPUR
43 TUE EVENING 5-May-20 SUNRISE-RS HYDERABAD ROYAL CHALLENGERS BANGALORE HYDERABAD
  WED EVENING 6-May-20 DELHI CAPITALS MUMBAI INDIANS DELHI
45 THU EVENING 7-May-20 CHENNAI SUPER KINGS KOLKATA KNIGHT RIDERS CHENNAI
46 FRI EVENING 8-May-20 KINGS Xl PUNJAB RAJASTHAN ROYALS MOHALI
47 SAT EVENING 9-May-20 MUMBAI INDIANS SUNRISE-RS HYDERABAD MUMBAI
48 SUN AFTERNOON 10-MAY-20 CHENNAI SUPER KINGS DELHI CAPITALS CHENNAI
49 EVENING KOLKATA KNIGHT RIDERS ROYAL CHALLENGERS BANGALORE KOLKATA
50 MON EVENING 11-May-20 RAJASTHAN ROYALS MUMBAI INDIANS JAIPUR
51 TUE EVENING 12-May-20 SUNRISE-RS HYDERABAD KINGS Xl PUNJAB HYDERABAD
52 WED EVENING 13-May-20 DELHI CAPITALS RAJASTHAN ROYALS DELHI
53 THU EVENING 14-May-20 ROYAL CHALLENGERS BANGALORE CHENNAI SUPER KINGS BENGALURU
54 FRI EVENING 15-May-20 KOLKATA KNIGHT RIDERS SUNRISE-RS HYDERABAD KOLKATA
55 SAT EVENING 16-May-20 KINGS Xl PUNJAB DELHI CAPITALS MOHALI
56 SUN EVENING 17-May-20 ROYAL CHALLENGERS BANGALORE MUMBAI INDIANS BENGALURU

First Published: Mon, February 24 2020. 18:56 IST