Page 6 - Sandeep Goyal

Why no one talks of co-opetition in advertising

Coopetition or co-opetition (sometimes spelled co-opertition) is a neologism coined to describe cooperative competition

An uncertainty tolerance test for brands?

Many brands today are still guessing if the worst is behind us

Cherry blossoms in aamchi Mumbai?

Not many of us would know that Shillong in Meghalaya, every November, hosts the India International Cherry Blossom Festival

Same language subtitling as a driver of literacy

The BIRD initiative aims to ensure daily and lifelong reading practice for a billion people in India, with a strong focus on reaching girls and women

How Airbnb & Etsy became crucibles of humanity

For Airbnb and Etsy.com, the Ukraine conflict has come as completely unexpected brand boosters

Know-it-Allers versus Learn-it-Allers

'Since I am back to running an ad agency full-time after many years, I have witnessed a new breed of clients', says the author

Is Bollywood beginning to lose its sheen?

The silver lining is that despite all of the malevolent dark clouds hovering over Bollywood, Corporate India has not curtailed its patronage of Hindi cinema

So which James Bond do you like the best?

A study from Casumo too confirms that Dalton is the most popular Bond performer with audiences

Sans loyalty on either side, where do celebrity endorsements stand?

Two very newsworthy happenings over the last week, linked to celebrity endorsements, have opened up a very interesting debate on loyalty

The future of work going forward

'The last 18 months have changed the world. In many more ways than one', said the author

Independence from stereotypes and symbolism

'Stereotypes can be changed in many ways', says the author

You don't win silver, you lose gold

In business too, losing finalists really get nowhere, get nothing. It is purely "winner takes all"

Is WFH leading to social loafing?

Social loafing describes the tendency of individuals to put forth less effort when they are part of a group, or working together as a co-located team

Pogonotrophy and the joy of being 'beardiful'

Sandeep Goyal examines the culture of the beard and its significance in these WFH times

Ronaldo inspires every celebrity to be an 'undorser'

The Ronaldo episode is not likely to be the last, as many more celebrities may now want to make visible statements in support of causes close to their hearts

Where did Juhi Chawla go wrong?

Where Ms Chawla seems to have erred is that she has not been able to build the desired credibility required to champion the cause she took to court

Looks like the games ain't happening

A nationwide survey in Japan, conducted between May 7 and 9, by the conservative Yomiuri Shimbun, showed 59 per cent wanted the Games cancelled as opposed to 39 per cent who said they should be held.

Today, what really is essential?

We've cheered "Essential Workers", as the light has been shone on the people in the shadows, who actually make the world go round

Why Nike sued Satan but spared Jesus

Satanism is not a theme Nike could be seen to be associated with in any which way

Of dubious products & cautionary warnings

Are "dubious" new categories and "shady" new brands, financed and funded by avaricious investors trying to change the contours of the Indian marketplace forever?