Page 7 - Sandeep Goyal

Brand Biden: Old, but likeable & trustworthy

Compared to his predecessor Donald Trump, the new president does come across as somewhat colourless, and perhaps uninteresting

Aisatsu-mawari: The best of customer centricity

The Japanese word aisatsu is "greeting" in English and mawari is a noun form of the verb mawaru (meaning "walking around"). As its name indicates, aisatsu-mawari is to walk around to greet someone

Has Diljit Dosanjh changed Bollywood?

For Dosanjh to stand by his faith, retain the turban and beard, and yet not trivialise himself in the roles he has essayed, is really his biggest achievement

As liquor brands flout rules, why is ASCI blind to surrogate ads?

Till the time the lawmakers of this country think it is prudent and necessary to have checks and balances in place, it is obligatory on bodies like the ASCI to do their job

Banga to Bikhchandani: Rise of 'like-you-and-me' professionals in rich list

The rise to riches of Sanjeev Bikhchandani and Ajay Banga--'ordinary professionals', with "good education'--should be true inspiration.

Is the 'ageism' bias avoidable in business?

Creative (and increasingly tech) businesses are said to have an 'ageist' bias

What your Zoom background says about you

Is there no 'normal' background? Sure there is

Brand Dhoni: Where to from here on?

There is a plethora of choices - diplomacy politics, business and, of course, cricket - that Captain Cool can choose from to cash in on his fame

Why Indian Matchmaking is pivotal, not seminal

Giving the goras fodder to sneer and jeer at the Indian Tinder

Happy & happening: Seenagers rock!

They have everything they wanted as a teenager - only they seem to have got it all 50 years later

Coffee versus The Flavour of Green Tea over Rice

In post war Japan, many Western companies saw meteoric growth. But Nestle struggled with their flagship product: Coffee

Divided we stand, united we fall

Most brands, except those in the hygiene category, have largely gone into self imposed quarantine as far as advertising is concerned

More action than noise on Women's Day?

The PM's clarion call acted as a starter gun for various governmental agencies, galvanising them to action

Is 'black history month' pride or marketing?

Is all this true "pride" and support for America's coloured folks?

Looking back at the best of social media

Social media campaigns especially, if done right, can stoke, evoke and ignite consumer interest

How our lexicon got enriched in the past decade

Some new introductions like MeTime are actually profound expressions of how an entire generation wants not just leisure or solitude, but a cocooned personal downtime with zero intrusions

In advertising, to err is human

If advertising practitioners and pundits do need to get themselves into a rage in 2020, there are a lot more pertinent issues than inadvertent mistakes that ought to get them worked up

It is the script not the star, stupid!

Before brands invest more and more in star-power, they need to learn the basics of story-telling

Doordarshan turns 60, finds no admirers

There were some listless media reports about Doordarshan's diamond jubilee with some insipid comments and pious homilies by a couple of government mandarins

How 'purpose' can be a double-sword

None of the Indian brand advertising seems to resonate with the global parent's "purpose"