Pwc India

India's E&M industry revenue to reach $47.2 billion by 2029: PwC report

PwC's Global E&M Outlook projects India's entertainment and media revenue at $35.3 billion in 2025, rising to $47.2 billion by 2029, driven by internet ads, OTT growth, gaming and live experiences

PwC India sees ₹1.1 trillion shortfall in net tax collections in FY26

Following this uptick, PwC expects growth to moderate to 7 per cent in the second half, putting full-year expansion at 7.5-8 per cent

One-fourth of Indian firms surveyed report cyber losses: PwC report

Nearly a quarter of Indian enterprises surveyed reported losses exceeding USD 1 million (about Rs 8.8 crore) from cyber breaches over the past three years, with the risk particularly high among companies earning USD 5 billion or more in annual revenue. Cyber budgets are rising, albeit at a cautious pace, with 87 per cent of organisations in India planning to increase their cybersecurity spending over the next 12 months, according to a PwC report. The PwC 2026 Global Digital Trust Insights survey, based on responses from 138 Indian business and technology executives, found that investment in AI tops budget priorities at 46 per cent, followed by cloud security at 33 per cent. ...25 per cent of businesses say their most damaging data breach in the past three years cost their organisation at least USD 1 million, with exposure highest among enterprises generating USD 5 billion or more in revenue (45 per cent). This year, 87 per cent of leaders of Indian organisations expect their cyber

India records 999 deals worth $44.3 billion in Q3 CY25: PwC India

India recorded 999 deals worth USD 44.3 billion in July-September period of 2025, up 13 pr cent in volume and 64 per cent over the preceding quarter, according to PwC India's latest Deals at a Glance report released on Monday. In the second quarter of calendar 2025, there were 887 deals worth USD 27 billion. India's deal market sustained its growth momentum through Q3 CY25, registering its strongest quarterly performance in the past six quarters, the report said. "Mergers and acquisitions (M&A) continued to drive market activity, accounting for 518 transactions valued at USD 28.4 billion, marking an 80 per cent increase in value and 26 per cent rise in volume quarter-on-quarter," it said. Year-on-year, deal volumes grew 64 per cent, while total M&A value expanded 32 per cent, supported by active domestic consolidation and renewed cross-border interest, it said. Private Equity (PE) activity remained strong, with 481 deals valued at USD 15.9 billion, a 41 per cent increase in ...

Over 80% Indian consumers list food safety as top driver in choices

A PwC India survey found over 80% of Indian consumers prioritise food safety, demanding clean labels, certifications, and sustainable choices while balancing cost concerns

PwC India launches GenAI Navigate Tax Hub to modernise tax functions

PwC India's Navigate Tax Hub, powered by generative AI, integrates tax expertise and secure document management to boost efficiency, accuracy and value for tax teams

PwC India targets three-fold revenue growth by 2030, 20,000 new jobs

PwC India unveils Vision 2030, aiming for 3-fold revenue growth, expansion into smaller cities, and investments in technology, innovation, and sustainability

PwC bats for 3-tier GST rate structure to cut disputes, simplify tax regime

Marking eight years of GST, PwC recommends streamlining tax slabs, removing compensation cess, and aligning India's tax regime with OECD neutrality principles

Surety bonds' market faces multiple growth challenges despite govt push

The issuance of such bonds remains muted due to several challenges, such as collaboration between banks and insurance firms, data sharing, and regulatory parity, among others

PwC India launches programme to mentor 15 startups in blockchain, AI

PwC India has announced the launch of its first-ever startup accelerator programme 'Emerging Tech Startup Challenge' geared to empower startups in the emerging technology space to refine their solutions and bolster market penetration. The accelerator programme is aimed at driving innovation and supporting India's vibrant startup ecosystem by providing mentorship, consulting expertise, and strategic guidance. Announcing the launch of 'Emerging Tech Startup Challenge', PwC India said the programme is open to all India-based startups working across the areas of artificial intelligence (AI), data analytics, blockchain/Web 3.0, space tech, Industry 4.0, and spatial reality, among others. "We would be excited to see wide ranging innovations across industries in B2B/B2C segments, such as, retail and consumer, manufacturing, financial services, infrastructure, healthcare and telecom," it said. Over three months, 15 selected startups will benefit from access to mentorship from subject matte

PwC rejigs key leadership roles to strengthen India presence from April

PwC said that it has achieved its ambitious milestone of $1 billion in topline revenue well ahead of schedule

Budget 2025 impact: Viksit Bharat through social sector transformation

Budget focuses on equitable prosperity by increasing accessibility to quality education, healthcare and social welfare programmes

Direct tax: Budget 2025-26 eases burden, boosts spending and growth

Proposals aim to encourage the middle class to spend and help economic growth. By Pwc India

Strengthening cybersecurity is critical to India's digital backbone: PwC

Small and medium-sized enterprises (SMEs) are particularly vulnerable to cyber hacking and frauds due to limited resources

Union Budget 2025-26: Here are the key challenges in health care sector

Low health care expenditure at about 2.1 per cent of GDP for FY23, compared to both developing and developed nations

India among top nations on CEOs confidence on investment plans: PwC survey

India is among the top countries in terms of investment plans made by CEOs and also in terms of their confidence in the country's economic growth, a global survey showed on Monday. Releasing its annual CEO survey here on the first evening of the World Economic Forum Annual Meeting, PwC said nearly 9 out of 10 Indian CEOs remain confident of economic growth as they plan headcount increases and continued AI rollout. India also remains among the top five territories (along with the US, the UK, Germany and Chinese Mainland) for global CEOs' investment plans, the survey found. Almost 51 per cent of Indian CEOs were positive about GenAI's impact on profitability, while one-third of Indian CEOs noted revenue increases from climate-friendly investments over the past five years. For more than 40 per cent of Indian CEOs, product and service innovation is the most common reinvention action in the last 5 years, PwC said. Four in 10 CEOs in India and across the world said their companies have

PwC survey: India CEOs focus on hiring, threat of tech disruption

The survey polled more than 4,700 CEOs across 109 countries, including more than 75 from India

Big four's Indian arms outpace global counterparts in FY24 revenue growth

The Indian arms of Deloitte, PwC, EY, and KPMG outpaced their global counterparts in FY24, driven by booming demand for consulting services, with revenue set to surpass Rs 45,000 crore by FY25

Indian manufacturers eye 2-3x profit growth with Industry 5.0: PwC report

Nearly half of Indian manufacturers said they invested in supply chain resilience with real-time analytics. Over 50% of them focus on sustainability, and 46% on strengthening cybersecurity

Consumers express concern over data breaches, says PwC India survey

Consumers are worried about data breaches, and a large number of them are not aware of their rights related to personal data, according to a PwC India survey. The PwC Survey on Data Privacy offers vital insights from 3,233 consumers and 186 organisations across India, exploring the awareness and implementation gaps concerning the Digital Personal Data Protection Act (DPDPA), the consultancy firm said. As per the survey report titled 'How aware and prepared are Indian consumers and businesses to navigate the new era of digital privacy?? A survey of India's data privacy landscape', 42 per cent of consumers are not sure if they will continue using the services of a company post a data breach. "This rate is higher in Tier-1 cities at 46 per cent. Although 52 per cent of organisations are planning additional security controls around personal data, technology alone won't solve the compliance issue," PwC India said. The survey also showed that only 16 per cent of consumers are aware of