Reliance Jio has surpassed Vodafone India to become India's second largest telecom operator by revenue market share, according to a report by the Telecom Regulatory Authority of India
Currently, Jio commands the highest ARPU at Rs 134, while the rest hover between Rs 100 and Rs 105
The overall wireless subscriber base increased to 1.14 billion at the end of June
Fortune said Ambani "likes to say it provides the public with 'digital oxygen'"
Priced at Rs 2,999, the JioPhone 2 is a 4G LTE-enabled feature phone that runs on KaiOS, which supports popular social media and instant messaging apps such as Facebook and WhatsApp
JioPhone 2 will be available only through online bookings on the company website for the time being
The service will be launched simultaneously across 1,100 cities for homes, merchants, small and medium enterprises and large enterprises
Reliance Jio has announced that the company will host a flash sale of the JioPhone 2 on August 16 at the Jio online portal. The company has also started taking registrations for Jio GigaFiber service
The Jio Phone 2 will be available at an introductory price of Rs 2,999 and the pre-booking would start from tomorrow i.e. August 15 onwards at Jio.com and My Jio app
Pre-registrations for the Reliance Jio GigaFiber service would begin from August 15 on Jio.com and My Jio app. However, the service is not expected to launch before the last quarter of this month
The Jio Digital Pack is available to only few users who get the option to opt for this add-on pack on their MyJio app
The Jio Phone 2 and Jio GigaFibre home broadband services were announced at the Reliance Industries 41st Annual General Meeting, which was held in Mumbai on July 5
The company has also reduced the offerings from five plans to four plans, which now starts at Rs 349 and go up to Rs 1,299 per month
While there is no official confirmation on connection cost and plans detail, an online technology portal Trak has curated all leaks around GigaFibre plans on the web
The dynamics of the telecom business are unusual: Service providers make huge front-loaded investments to get spectrum, create infrastructure and set up service personnel
Jio's target is to ensure that customers use an average of 500 GB a month, nearly 200 times more data than they currently use on their mobile devices
Jio mapped out plan to address 100 mn TV households in 30 cities by ensuring dense fibre presence for last-mile connectivity to homes
Reliance may use an aggressive customer pull strategy even in the broadband services space, as it did with the mobile business
The Mukesh Ambani-owned telecom operator is currently running trials at select locations and is expected to launch the services by the end of this year
While existing players are expected to first drop prices, acquisition of smaller firms by larger ones is likely in future