The telecom regulator maintains that telcos are responsible for controlling unsolicited commercial communications under the Telecom Commercial Communications Customer Preference Regulations
Trai has introduced new regulations requiring telecom operators to block promotional calls originating from unregistered sources after receiving over 790,000 complaints about spam calls
Currently, spam is classified as "unsolicited commercial communication (UCC)", typically disseminated by UTMs
Certain issues have arisen during the implementation of regulatory framework to protect consumers from unwanted promotional calls, said Ministry of Telecommunications
While the telecom regulator and the govt have tried to check unsolicited calls in the past too, the implementation of the prescribed norms has fallen short of what has been envisaged
Such unregistered callers will be blacklisted for up to two years, the statement said, adding that telecom service providers would need to submit updates on action taken on scam callers
Telecom firms are only allowed to use the 140 series to make calls to consumers, however, unregistered telemarketers continue to use 10-digit phone numbers, making identification a challenge
DoT is also preparing terms of reference for allocation of satellite spectrum
New inter-ministerial panel to coordinate policy, AI-based consent platform in works
In this part of the year-end series, we unravel the web of tele-frauds and spams
In line with its drive to curb spam and pesky messages, TRAI on Tuesday asked banks and other entities sending out commercial messages to telecom subscribers via SMS or voice calls to take "urgent" steps to be onboard Digital Consent Acquisition (DCA) system as per stipulated timelines. The DCA has the facility to seek, maintain, and revoke the consent of customers for commercial and promotional messages and calls. The crackdown on spam and pesky messages had seen TRAI issuing direction in June this year to all the access providers to develop and deploy the Digital Consent Acquisition (DCA) facility for creating a unified platform and process to seek, and register customers' consent digitally across all telecom operators and 'Principal Entities'. "All the Principal Entities' are hereby requested to take urgent necessary steps to be onboard the DCA system as per the timelines prescribed in Direction dated 02.06.2023. For any clarification, information, details in the matter, PEs may
TRAI classifies any sender of commercial communication who is not officially registered as telemarketing with Access Providers such as Reliance Jio, Bharti Airtel, Vodafone Idea, and BSNL, as UTMs
Trai will soon call a meeting with the makers of OTT communication apps to discuss how these apps can be integrated into the regulator's mechanism for controlling spam and phishing
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According to the latest directives issued by Trai, telecom companies have until July 31 to develop and deploy a mechanism to acquire consent from customers
Earlier this year, TRAI noticed that some of the registered headers and templates were being misused by telemarketers and directed the entities to re-verify them
It appears that there will be no upper limit on how many times a message can be edited. However, the option to edit a message may not be available after 15 minutes of a message being sent
For Truecaller, India is its biggest market with 250 million users. It has 350 million users globally and earns its revenue from advertising, and subscription services
Users receive both audio and video calls from these phone numbers which mostly carry country codes belonging to Ethiopia, Morocco, and Swaziland, among others
Bharti Airtel, Reliance Jio, BSNL, and Vodafone Idea have already agreed to implement this new system in compliance with the latest rules