The 10-acre parcel, the first transit-oriented development in India coming up near the Seawoods Darave railway station, has a development potential of 1.5 million sqft and will be developed in a phased manner.
For the first phase, it has received nearly 1,800 booking applications from home buyers for 500 units offered, which belies the fears of a slowdown in the market.
"The project has received an unprecedented response from the customers, brokers, corporate houses and international markets at a time when the market is muted," company's managing director and chief executive Shrikant Joshi told PTI.
The company had launched a channel partner activation drive which saw 400 brokers working to market the project, he said.
He attributed the buyer interest to unique location, where residential precinct is integrated with a shopping mall and connected with a railway station by a pedestrian concourse.
Joshi said that substantial interest has come from the corporates and employees working in the offices at the commercial towers of Seawoods Grand Central.
The phase I comprises five towers with 500 apartments with a mix of 2 and 3 bhk units, while phase II will house three towers.
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