Ananth Narayanan wants to turn Medlife into a $2-billion player
600,000 new customers participated in the four-day sale, with 68 per cent of them coming from tier-2 and tier-3 cities and towns
To cater to the growing demand, Myntra has doubled its inventory over December last year
It is no longer about digital versus offline retail, or about creating an omnichannel brand
In the initial phase, the service is being launched in Delhi, Mumbai, Bengaluru and Kolkata offering length alterations for jeans and trousers for men
Operating income takes a hit owing to $290 million impairment towards Jabong merger with Myntra.
Brands such as Future Group, Spencer's Retail and several others, are banking on discounts and offers.
Keen to convert first-time users into avid online shoppers, e-commerce platforms rethink the digital experience
To start with, Myntra is launching a reality show called Fashion Superstar aimed at identifying India's next big fashion influencer
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H&M gets over 15% of its sales from online channel in India, which is higher than its global average
The partnership aims to help the Walmart-owned e-commerce company in its battle with rival company Amazon to tap the booming fashion retail business in the country
MedLife has seen 100 per cent year-on-year growth. It has built very unique assets that are not there with other players
During the sale, the fashion retailer will display on its platform over 800,000 styles from around 3,000 domestic and international brands
Duo named company's first official brand ambassadors; over 50% of Myntra's customers are coming from Tier-2 and Tier-3 cities
Myntra was slated to open stores at shopping malls in New Delhi, Mumbai, Chandigarh, Kolkata, and Hyderabad among others by the end of this year
With a new label with Saif Ali Khan, the fashion e-tailer hopes to differentiate the label
Global foray with in-house women fashion brand 'All About You', more on cards
CEO Ananth Narayanan has grown the fashion retailer's GMV eight times in three years
Currently, Myntra has 14 private brands, varying in size from among the best-selling brand on its platform to relatively small ones