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Moving with the times: Why Air India could give Maharaja a royal snub

The maharaja was created at a time when the airline had a very small marketing budget

What's in a name? For Opposition parties and brand experts, a lot

While the name itself has grabbed attention, it is really what comes next that will show if the move is a masterstroke

Creativity, engaging stories drive brand sales, says Kantar report

Hindustan Unilever, Burger King share laurels in third edition of Kantar's creative effectiveness awards

Why Ramayana adaptation Adipurush is in the eye of storm in Nepal, India

Protests have erupted over reference to Sita as India's daughter, and dialogues, graphics that are seen as banal, shoddy

Storm chasing: Here's how Cyclone Biparjoy got its name and more

The WMO maintains a rotating list of names, to assign names to tropical cyclones arising in any area

As Hollywood fights AI, Indian screenwriters struggle for pay, credit

Minimum basic contract and a fair deal for their stories remains an ongoing battle

Wrestlers' protest turns the spotlight on sexual harassment in sports

Instances of sexual harassment don't get spoken about enough, say players

100th episode: How Mann Ki Baat has helped consolidate Brand Modi

The show that hits 100 on Sunday will be broadcast worldwide, will see a commemorative coin

How Tim Cook went about mixing business with pleasure on his India trip

Turned focus on non-iPhone Apple products in his engagements with sportspersons, artists, designers

Mumbai's humble eatery where Tim Cook had his vada pav moment

Swati Snacks was started by a single mother in 1963 with 4 items of 4 annas each on menu

Bournvita saga brings role of health and wellness influencers back in focus

Govt looks to rein them in with guidelines

Apple's yet-to-be opened Delhi store has turned into a selfie spot

For now, a colourful Walled City-inspired barricade blocks the storefront from curious gazes

SBI Foundation hands out Rs 30 lakh grant in Shark Tank-like pitch fest

Fund given to eight fellows working on projects around health, governance, inclusion, farming

Apple's India stores could up the brand value of its chosen addresses

Real estate experts say the brand's cult is likely to rub off on the chosen addresses

Air India building's high-flying days with a legacy changeover in order

India's first escalator, its shortest elevator, a terror attack, a rescue operation, the building's seen a lot

A slice of innovation: How bespoke is new buzz in the world of catering

For a series of dinners for Spotify's clients in India in November last year, Chandra blended food with music

'A step back': Tightened regulatory norms put crypto investors in a spot

Players from the crypto ecosystem believe at least this will create common standards, which in turn will make crypto assets much safer

Workplace imbalance hurting, expect employee engagement in 2023: Experts

With resignations and layoffs dominating trends post-Covid, HR leaders anticipate focus on employee engagement, hybrid work model and greater tech investment to improve efficiency

Rage rooms are all the rage but are they a healthy way of venting anger?

Places where people pay to smash things to let out their anger might just be a temporary fix, say experts

With baadshah back as Pathaan, here is what drives Brand Shah Rukh: Love

If the last few years dented his persona, Pathaan has shown it was just a fleeting phase