Page 33 - News

How Maruti suppliers are reorienting strategies after diesel phase out plan

Hitting a speed-breaker

This lesser known channel tops GEC viewership charts under new tariff order

How will this influence advertiser choices?

Tech is now about value and differentiation: Publicis Sapient's Nigel Vaz

Today, clients do not seek the cheapest solution, Vaz tells Sneha Bhattacharjee

Guess who is FB's biggest political advertiser after BJP? It's Flipkart

The e-commerce player spent nearly Rs 18 lakh on public service advertisements on the importance of voting

Bank of Baroda paints 3 brands with one brush, unpacks a new identity kit

The bank unpacks a new identity kit, aims to create awareness and present a united front for all stakeholders

My favourite campaign is Fevicol's 'Egg' ad: Sumanto Chattopadhyay

This campaign single-mindedly drove the message of the ultimate bond, helping the brand firmly occupy the category high-ground, said Chattopadhyay

Dhoni cracks the bat on the endorsement pitch, enters Rs 100-crore club

With 25 brands in the bag and his entry into the Rs 100-crore endorsers club, is Captain Cool setting up the end game?

Walmart's Myntra leans on Virat Kohli, Anushka Sharma to reach 100 mn users

Duo named company's first official brand ambassadors; over 50% of Myntra's customers are coming from Tier-2 and Tier-3 cities

Why Brand Jet collapsed within 12 months of celebrating silver jubilee

Price wars, rising costs, and an inability to meet its brand promise have led Jet to the crowded pile of dumped airline brands, say experts

Inside Avengers' marketing juggernaut: How its cult spread far from home

While there was huge hype around the film's release, the Disney team worked out a local context for the story and its characters

Consumers ask brands to respect line between privacy and personalisation

The study found that two-thirds of consumers in India are more likely to make an unplanned purchase from a brand, if the digital content is personalised

How does Funskool keep itself relevant in the age of digital gaming

The toy major adopts a differentiated retail strategy for metros and small towns, pitches itself as a lifestyle choice and an antidote to digital addiction

Playing in the big league: Here's how IPL sponsors are hedging their bets

The viewership numbers, even during the league stages, are flattering and in touching distance of the overall figure from last year (411 million versus 414 million)

Brands use humour, ply causes to keep politics out of election pitch

McDonald's, KFC, Samsonite, Benetton and others play safe even as they look to maximise brand salience in election season

My favourite campaign is Amazon's 'Mom Be A Girl Again': Shefali Takalkar

The campaign is real and relatable, and the brand integration is effortless

From furniture to clothes, brands pitch experiences to attract millennial

Brands are interpreting the millennial rush for experience in different ways. Some see it as a need to entertain the customer, others look to align the brand to specific tastes and expectations

Why Brand Saridon clicks with all despite competition and a brief ban

What has worked though for Brand Saridon has been its single-minded focus on headaches as opposed to other analgesics that dwell on a wider set of problems

Amazon to Lifestyle, pre-paid gift cards pack good business for brands

Growing preference for a pre-loaded piece of plastic is forcing retailers to rethink the way they brand gift cards

PhonePe, Paytm look to knock down the age barrier with new ad campaigns

Pitching ease and convenience instead of discounts and offers, mobile wallets go all out to woo the silver generation

Social media plays a role in sustenance of linear TV: Sky's Gary Davey

A pay TV business is more local than an OTT, says Gary