Page 48 - News

HDFC Bank, LIC and TCS most valuable Indian brands in 2018, says report

The value of Indian brands grew the fastest, outpacing China and global averages in 2018: BrandZ

What is driving the digital-first approach of traditional, legacy brands?

Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium

Beware Google, Facebook! Amazon sets sights on the $88 bn online ad market

Amazon is gaining in advertising when the public perception of Google and Facebook has soured

Asia Cup 2018: Star Sports puts weight behind upcoming cricket tournament

With 10 brands on board so far and close to 70 per cent of the inventory sold, the network puts its weight behind the upcoming cricket tournament

Cracking the MF code in rural India: Mahindra MF looks to expand markets

Unpredictable income, poor banking habit and a dearth of distributors will be key hurdles in the way

Riding on emotion: Is Eicher Trucks and Buses trying to do a Volvo USA?

Eicher Trucks and Buses is banking on its "relationships" to put out a strong message in a totally functional product category

The politics of digital branding: BJP, Cong have taken the explainer route

A new group of endorsers is taking centre-stage, as political parties step up their engagement with digital media to campaign for the popular vote

Radhika Apte is omnipresent: Netflix twists the plot, turns trolls around

Social media users are posting memes of Radhika Apte, trolling Netflix and the actress

Brand ISRO's hunt to attract young talent, win public endorsement

The space research organisation is reaching out to young scientists, hoping to attract the best minds

Entrepreneurs must also create conditions for success: Harvard professor

A tall order, but more practical than relying on a fictitious 'other', says Harvard Business School professor Tarun Khanna

Future Group, Fonterra drawing up plans to enter India's dairy market

The focus will be the value-added segment, a market that has just been vacated by Danone

KBC Season 10: Sony gets 8 sponsors, looks for ways to hook millennials

Sony Pictures Network acquired the property in 2008 and KBC has been on its platform ever since

Cadbury to expand the scope of its popular slogan, 'Kuchh meetha ho jaaye'

The leading brand of chocolates manufactured by Mondelez India has embedded Kuchh accha ho jaaye (let's do something good) in its successful slogan since the mid-2000s

Coke to counter growing competition from local brands with refreshed RimZim

The beverages major looks to counter growing competition from local brands with a refreshed RimZim

Budget hospitality start-up OYO is replicating its India strategy in China

In less than nine months of launch, OYO has managed to become a leading budget hotel brand in that country with about 50,000 rooms spread over 1,000 hotels in China

PV Sindhu ranked seventh in Forbes list of highest-paid women athletes

PV Sindhu endorses 11 brands and is the face of a few public service campaigns

Changing consumer dynamics: Brands are targeting young urban singles

The traditional narrative has changed. No longer are women looking for validation from family, peers or significant others

Britannia brews an elixir for eternal youth, looks to keep brand evergreen

With a refreshed logo and a busy calendar of brand launches and extensions, the 100-year-old company looks to dial back its age

On health trip, Danone pushes nutrition portfolio after dairy biz exit

Danone is now focusing on its nutrition and baby foods portfolio in India, a segment that reportedly contributes 80% of the company's revenue in India

How Godrej Locks is playing a perception game to win over new-age customers

With humour and realism in its advertising and an increased digital presence, the legacy brand retools itself for a new generation of customers