Page 49 - News

More than a salad dressing: Campaign seeks to mainstream the FunFoods brand

A new 360-degree campaign by FunFoods drives home the message that food dressings are not just for salads

Swedish Ikea turns to 'swadeshi' marketing for winning hearts in India

The Swedish furniture maker looks to leverage the hype around its brand to boost its chances in the battle for market share

Vicious cycle of incentives in food delivery firms: How long will it last?

Food delivery firms incentivise both consumers and delivery agents. The incentive-only model will likely reach saturation quickly, and then will begin the inevitable decline

What is still holding back India's long promised digital revolution?

Trust, convenience, and experience set up stumbling blocks to the online experience, stemming the country's digital thrust

Brand Alexa takes local turn as the trusted aide focuses on vernaculars

Amazon has trained Alexa to understand local dialects, pronunciations, and has begun training the system in detecting nouns in languages such as Tamil, Telugu, Marathi, Hindi, etc

Recipe for success

A reward strategy must keep up with the workforce's preferences

We want to use the power of TV to drive digital, says CNN's Sunita Rajan

Metrics remain an issue and brand safety is emerging as a key concern for advertisers on digital, Sunita Rajan tells Vanita Kohli-Khandekar

Brands are dishing out special offers on I-Day, but are consumers buying?

Amazon and Flipkart have announced 'freedom' sales while Reliance has a 'Digital India' sale

Silicon Valley's unicorn elite create wealth like never before

The rise of unicorns-the once-rare class of private companies valued at more than $1 billion-means their founders have huge stakes worth astonishing amounts

High raw material costs take the sheen off stainless steel industry

High raw material costs prove a major hindrance in producers' efforts to increase per capita use

Brand Finance 2018: Tata, Airtel and Infosys most valuable Indian brands

Tata group's brand values surge 9%, Airtel valuation dips 14% and Infosys by 3% over 2017; HDFC Bank vaults into the top 10: Brand Finance India 2018

Facebook, Google's digital advertising dominance crushing ad firms: Report

The number of independent and smaller ad tech companies has fallen 21 per cent since 2013 to 185 in the second quarter of 2018

Can Sony Pictures regain the ground it lost when IPL moved to Star?

The league has taken this viewership to its new broadcaster which spent Rs 163.47 billion to end Sony's decade-long, since-inception association with the cash-rich league

Indian consumer is moving rapidly up the value curve: FieldFresh Foods CEO

Brands like us are playing a small but definite role in ensuring that consumers get safe products, says Yogesh Bellani

From Britannia, Taco Bell to Nykaa, brands jump on the comedy bandwagon

Comedy stars are harbingers of the age of influencers and a sign of the rising power of the digital medium

How malls are taking the entertainment route to counter e-tailer threat

Experts believe that mall retailers should also adopt innovation, apart from just offering discounts, to attract customers and convert footfall into billing

Abbott looks beyond product portfolio to generate trust and recall

The pharma major walks around the prescribed lines to build a corporate identity beyond the medicines in its Indian portfolio

IPL brand value soars to $6.3 billion: Duff and Phelps

Thanks to a steep rise in media rights fee, the annual T-20 tournament saw brand valuation rise 15.87 per cent in 2018

Hyundai, Castrol, others are pitching everyday heroism as their brand value

While Hyundai is talking about its product through the consumer, online food delivery service provider Swiggy have made technicians and delivery boys, respectively, the protagonists of their ads

Hero pedals down the Viking trail, but there's a tough road ahead

A century-old European bicycle brand gets a makeover under its new Indian owner but is there room for yet another premium commuter bike