Smart corporations don't just launch new products, they even tweak entrenched ones when need arises
The stock of the fast-moving consumer goods (FMCG) giant has gained nearly 5 per cent in the past two trading days.
The stock of Divis Labs has witnessed some correction and has showed signs of bottoming out near 2140 levels. The RSI is showing a trend reversal from the oversold zone to signal a buy
Media industry experts and agency heads point to a revival in TV and digital advertising in June, as big spenders such as FMCG, automobiles, and e-commerce get operations back to pre-Covid-19 levels
The battle over a name is more than an ego clash, it reveals the aggressive play in the Rs 5,000-crore fairness creams category for loyalty and brand affinity
The emphasis, as most FMCG chief executive officers admit, is on essentials and away from discretionary categories
From states divided on alternative GST compensation, Emami questioning changing of 'Fair and Handsome' name to startups helping tenant amid Covid-19, here are the top headlines of the day
The "long game" should be the new face of business strategy
Emami has also hinted at taking legal action as it has already changed its men's fairness cream's name
Mehta said, "The debate remains whether these are sufficient to kickstart a virtuous spiral of growth or would it require a substantive demand-side stimulus"
Brands need to start reshaping consumer opinion
Hindustan Unilevers (HUL) will drop the word 'Fair from it's flagship beauty brand 'Fair and Lovely.'
From Indigo introducing 'Flexifare', Jio eyeing more share in B2C space, Vedanta moving closer to delisting, here are the top news on Friday morning
Word 'fair' being dropped; name change to happen in next few months
Brands need new customer touch points, efficient channels of communication and delivery and new ways to stay relevant
Now with J&J taking its brand out of the game, other brands have a larger slice of the pie to carve out, but is there a risk in doing that?
Top losers were ITC, HUL
HUL's permanent employee base in FY20, for the record, stood at 7,082, an increase of 25 per cent over the previous year.
From S&P retaining India's sovereign rating and outlook, SC relief to Amrapali homebuyers to HUL's crorepati club shrinking, here are top news of the day
Hindustan Unilever Ltd is confident about medium to long-term growth prospects of the sector