Page 3 - Indian Brands

Brand values made in India

Whether it is air-conditioners, home appliances, entertainment electronics, and even fast-moving consumer goods, the dominant competitors remain foreign

Zydus Wellness gets a Complan boost, Sourav Ganguly's star power for brands

Over a year since the company acquired Complan, Glucon-D and Nycil, it is redrawing the marketing formula around its newly acquired brands

In digital age, advertising should take print in its stride for good show

In a multi-channel, multi-format world, Indian brands make the best impression when they mix digital and print: Google Research

Fallacy of trusting ad truisms

Becoming data-rich has not necessarily meant that brands and marketers have become data-savvy

The invisible endorser: Why brands have steered clear of Rohit Sharma

Sharma has only 5-6 active endorsement deals-Adidas, Hublot, CEAT, among the major brands. In contrast, Captain Virat Kohli has 24

2% of Indians loyal to brands; discounts don't keep them hooked: Experts

While experts argue that the plethora of choices fosters disloyalty, reality is that building brand-consumer connections is getting difficult

Ads with a cause: Brands work their way on Independence Day, Raksha Bandhan

From consumer goods to fashion and lifestyle as well as aircraft manufacturers, cause-led advertising rules the day

Parle, Amul most frequently bought labels across India in 2018: Report

Home-grown labels in biscuits and dairy top the charts, but global giants find their way into more categories and regions: Kantar

What Indian brands don't understand

Twitter too faced a lot of heat because of the huge number of bots on its platform and was forced to purge millions of fake accounts

Brands go back to basics as retail trade spend yield little results

Nielsen says that nearly 60 per cent of initiatives on the shop floor never get executed at all, many of them stuck at the back end or within intermediaries in the value chain

Celebrity couples sparkle for brands

Famous couples need more than just matrimony to sell brands. They require togetherness, that too visible and enduring happiness together

Hair care brands tress up for beauty boom; entry-level products fuel growth

While demand for hair care products is increasing in both rural and urban markets, urban consumers have proven to be more extravagant

Brands must step out of bubble to cater to everything everywhere customer

The trend has been mostly to create fewer and bigger businesses and brands

Brands increasingly waking up to social media influencers' formidable reach

Brands benefit from the awareness that influencers help raise about their events and products; influencers, on the other hand, in addition to getting paid for the content they create

From Nykaa to Ethicus, brands go ethical, organic to lure luxe millennial

Digital media has spawned a slew of small home-grown labels that offer sustainability at a premium

Riding the event bike

Marketers need to appreciate the potential of brand-driven event properties