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Akshara Srivastava tracks the Indian consumption story at Business Standard. From fast-moving consumer goods (FMCGs) to offline retail and luxury, along with hospitality and travel, she has a deep interest in uncovering the trends and nuances shaping consumer behaviour across these sectors. She also reports on the Ministry of Consumer Affairs and the FSSAI.
Akshara Srivastava tracks the Indian consumption story at Business Standard. From fast-moving consumer goods (FMCGs) to offline retail and luxury, along with hospitality and travel, she has a deep interest in uncovering the trends and nuances shaping consumer behaviour across these sectors. She also reports on the Ministry of Consumer Affairs and the FSSAI.
A trailblazer, Sanjeev Kapoor tells Akshara Srivastava about reinventing himself in the kitchen
There is no cut-copy-paste method when it comes to demolitions
Regulator processed over 5,500 ads for its 2021-22 complaints report, 62% more than previous year
The prices are no deterrent for those eager to be 'different' or seeking exotic pets as status symbols
Rather than simply putting up hoardings and banners or setting up stalls, companies are going for innovative ways to strike a chord with their target audience in small towns and villages
The guidelines are a timely intervention, coming only days after the watchdog suspended controversial ads by body spray brand Layer'r Shot
The Da Vinci painting, though, is among the works that have come under attack most frequently
Imported fare makes way for homegrown produce
The CEOs also recognise that data and innovation are critical for unlocking new paths to growth
With a free speech absolutist at the helm, concerns over what exactly it will translate into
Featuring 40 designer showcases, the season had 20 sponsors
Given Kumar's passion for fitness, the endorsement was peculiar from the get-go, brand experts say
The GenderNext study found that a majority of mainstream advertising continues to use non-aspirational portrayals of women.
Two years of the pandemic have had a major impact on the economy of the place, with many hotels left with unoccupied rooms despite slashed rates
We try not only the traditional ways of distributing but look at various ways of distributing through digital channels, says Parmar
On an expansion spree, in India and overseas, Kalra tells Akshara Srivastava he is also determined to make Massive the country's biggest internet food company
Expanding his brand's footprint and offering a window into the world of couture, designer Manish Malhotra displayed his new "ease-to-couture" line, DIFFUSE at the recent FDCI x Lakme Fashion Week
ASCI's guidelines require real-money gaming advertisements to not be aimed at minors, not present gaming as a source of livelihood or link it to success
After Covid, Russia-Ukraine war has kept international travellers down to a trickle in Delhi's Paharganj
A steady stream of brand endorsements has accompanied Bhatt's meteoric rise