Ambi Parameswaran
 "Ambi Parameswaran")
Ambi Parameswaran
Ambi Parameswaran is a brand coach and founder of Brand-Building.com. With over 35 years in marketing and advertising, he has worked with various companies including Rediffusion Y&R and Boots Company. He is an alumnus of IIT Madras and IIM Calcutta, and holds a PhD from Mumbai University.
Ambi Parameswaran is a brand coach and founder of Brand-Building.com. With over 35 years in marketing and advertising, he has worked with various companies including Rediffusion Y&R and Boots Company. He is an alumnus of IIT Madras and IIM Calcutta, and holds a PhD from Mumbai University.
Page 4 - Ambi Parameswaran
Innovations that create markets
India leapfrogged from manual typewriters to PCs. Are we going to see rural India moving from cycle rickshaws to e-rickshaws?
 "Innovations that create markets")
The theory of the 'timepass' nation
There is such demand for content, even old movies and television shows are being repurposed for the smart phone
 "The theory of the 'timepass' nation")
The science of ambient marketing
We are seeing the introduction of curated products labelled "home fragrances"
Optimise your LUP strategy
Don't let multi-layer laminate packaging choke up our drainage systems
 "Optimise your LUP strategy")
The rise of the silver generation
Senior citizens are now referred as silver generation in the new marketing lexicon
 "The rise of the silver generation")
Influencing the influencer
The game is played better in the developed countries
 "Influencing the influencer")
'Sur-real' estate buyer behaviour
Real estate websites might have decimated the classified ads of newspapers, but they are yet to fully capitalise on the capabilities of data analytics
 "'Sur-real' estate buyer behaviour")
How podcasts are making smartphones 'smart'
Podcasts are no longer a quaint US phenomenon designed for a nation that spends a lot of time driving around and waiting for traffic signals to change
 "How podcasts are making smartphones 'smart'")
The digital measurement genie
There is little clarity on the metrics used by digital-first brands
 "The digital measurement genie")
Selling medicines carefully
While DTC advertising is big business in the US, it is yet to gain favour in most parts of world
The disruptive forces of 2016
The year has forced an overhaul within the advertising, marketing and branding community
 "The disruptive forces of 2016")
Book Extract: Mix and match
From pristine pure English to Hindi to Hinglish, the language of Indian advertising is now a mishmash of many languages
 "Book Extract: Mix and match")
Give us this day our daily bread
As controversy plagues foods again, brandification will bridge the trust deficit, critical for stakeholders
Start-ups set to bloom in advertising industry
The ad industry was waiting for the big deluge of new companies, new brands and new campaigns
 "Start-ups set to bloom in advertising industry")
Two suspensions & sleight of hand
The recent judgement on the IPL has sent two teams packing and set tongues wagging about the future of some of its players and, of course, the game in this format. But it all seems like a storm in a t
 "Two suspensions & sleight of hand")
