 "Ambi Parameswaran")
Ambi Parameswaran
Ambi Parameswaran
Ambi Parameswaran is brand coach and founder of Brand-Building.com. He brings with him over 35 years of experience in a marketing, sales and advertising in companies such as Rediffusion Y&R Advertising, Boots Company, UDI Yellow Pages and FCB Ulka Advertising. He is an alumnus of IIT Madras and an honor roll graduate of IIM Calcutta. He has a PhD from Mumbai University and has also done the Advanced Management Program from Harvard Business School.
Ambi Parameswaran is brand coach and founder of Brand-Building.com. He brings with him over 35 years of experience in a marketing, sales and advertising in companies such as Rediffusion Y&R Advertising, Boots Company, UDI Yellow Pages and FCB Ulka Advertising. He is an alumnus of IIT Madras and an honor roll graduate of IIM Calcutta. He has a PhD from Mumbai University and has also done the Advanced Management Program from Harvard Business School.
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Influencing the influencers
Why is ASCI asking social media influencers to flag that they are paid when a celebrity is featuring in an ad but is not disclosing that s/he is a paid endorser?
 "Influencing the influencers")
Bindi hits the spot
It is now left to be seen if the bindi gets a global sheen, thanks to Nasa's Swati Mohan
 "Bindi hits the spot")
Ready for a reboot: How B-Schools can adapt to the new normal amid Covid-19
The pandemic has been a period of serious rethinking at all B-schools
 "Ready for a reboot: How B-Schools can adapt to the new normal amid Covid-19")
Appointment viewing will live on
Human beings are creatures of habit and appointment (viewing) is a habit that they have perfected over the many millennia they have inhabited this blue dot we call Planet Earth
Markets crowded, but malls empty
From Ranganathan Street in T Nagar, Chennai, to Dadar market in Mumbai, there was frenzied shopping during Diwali. But malls have not had such luck
 "Markets crowded, but malls empty")
Rejection? Face, process, learn, reboot
If applied well, this simple four-step formula can help you revive the falling fortunes of any brand
 "Rejection? Face, process, learn, reboot")
Companionship that comes on four legs
One of the reasons touted for the rise of dog ownership in the US has been the rise of single-person households and aged living as empty nesters. This could also be happening in India
Innovations that create markets
India leapfrogged from manual typewriters to PCs. Are we going to see rural India moving from cycle rickshaws to e-rickshaws?
 "Innovations that create markets")
The theory of the 'timepass' nation
There is such demand for content, even old movies and television shows are being repurposed for the smart phone
 "The theory of the 'timepass' nation")
The science of ambient marketing
We are seeing the introduction of curated products labelled "home fragrances"
Optimise your LUP strategy
Don't let multi-layer laminate packaging choke up our drainage systems
 "Optimise your LUP strategy")
The rise of the silver generation
Senior citizens are now referred as silver generation in the new marketing lexicon
 "The rise of the silver generation")
Influencing the influencer
The game is played better in the developed countries
 "Influencing the influencer")
'Sur-real' estate buyer behaviour
Real estate websites might have decimated the classified ads of newspapers, but they are yet to fully capitalise on the capabilities of data analytics
 "'Sur-real' estate buyer behaviour")
How podcasts are making smartphones 'smart'
Podcasts are no longer a quaint US phenomenon designed for a nation that spends a lot of time driving around and waiting for traffic signals to change
 "How podcasts are making smartphones 'smart'")
The digital measurement genie
There is little clarity on the metrics used by digital-first brands
 "The digital measurement genie")
Selling medicines carefully
While DTC advertising is big business in the US, it is yet to gain favour in most parts of world
The disruptive forces of 2016
The year has forced an overhaul within the advertising, marketing and branding community
 "The disruptive forces of 2016")
Book Extract: Mix and match
From pristine pure English to Hindi to Hinglish, the language of Indian advertising is now a mishmash of many languages
 "Book Extract: Mix and match")
Give us this day our daily bread
As controversy plagues foods again, brandification will bridge the trust deficit, critical for stakeholders