Page 32 - News

We will differentiate on service, availability, price: Tanit Chearavanont

By 2030, India is expected to be the third largest consumer market, says Tanit Chearavanont, Managing director, LOTS Wholesale Solutions

B-town celebs help startups shine, but what happens when stardom fades?

Having a celebrity on board can help an early-age start-up scale to new heights, but it can boomerang as well

With focus on smaller markets, here's how DHL is taking MSMEs to the world

With focus on smaller markets, here's how DHL is taking MSMEs to the world

Brands go back to basics as retail trade spend yield little results

Nielsen says that nearly 60 per cent of initiatives on the shop floor never get executed at all, many of them stuck at the back end or within intermediaries in the value chain

Amul to IndiGo, brands join the frenzy, step gingerly around poll politics

Ad rates soar on television, Indian elections top the trend lists on social media, even as brands step in with celebratory messages

Media has become more inclusive and dynamic: Havas Group's Rana Barua

Marrying music, gaming, content with communication, media and data can be a game changer in India, says Rana Barua, CEO of Havas Group India

In numbers: Analysis of payment trends across channels in India

The report also analyses the consumer spending pattern across all categories based on the transactions facilitated by Worldline India which has over 1 million merchant touchpoints across the country

Insurers slow to respond to emerging risks: Insurance Report 2019

Over half (55 per cent) of the surveyed customers said they were ready to explore new insurance models, but barely a quarter (26 per cent) were investing in them

For a world-class ambience

Tier-II cities are embracing emerging workspace designs as many companies move in

Zooming ahead on scooters: How TVS Motor beat the industry slump

TVS, the second largest scooter maker, posted a gain in market share - to 18.52 per cent of the 67,01,469 units market in 2018-19 from 16.36 per cent in 2017-18

Taking the starry road: Paint brands ramp up celeb power for mass appeal

Asian Paints, Dulux, Nerolac, Berger, Indigo Paints take the starry road to building a master brand with mass appeal

From Uber to Britannia, brands take guard on the ICC World Cup pitch

Uber, Puma, Nissan, Britannia have already lined up for the upcoming parade of cricketing nations, looking to align with the game and its legion of fans

No hint of Chaplin: Cherry Blossom tells a new story in its digital pitch

Reckitt Benckiser emphasises the functionality of its iconic shoe polish brand, as it reaches out to a new generation of customers

My favourite advertising campaign is REI's #OptOutside: BBDO's Josy Paul

According to the company, the brand's social media impressions went up 7,000 per cent with 2.7 billion media impressions in 24 hours

World Cup 2019: How Star is dialling up excitement for advertisers, viewers

The aim was to capture the passion of the average cricket fan in a country that famously treats the game like religion

What India Inc can learn from Odisha's successful handling of Fani crisis

It is a collective challenge for those involved to ensure that their efforts not only mitigate the extent of current damage but also minimise the likelihood of future disasters

Lack of entrepreneurship programmes in Indian institutes a concern: Report

According to the report, low-impact research output and insufficient doctoral students are gaps in the system

BARC, three other viewership measurement agencies form a global alliance

BARC (India), Mediametrie (France), Numeris (Canada) and Video Research (Japan) collaborate to align audience measurement operational processes and technical standards across the globe

From Pepsi to Myntra, TikTok signs up brands to create special promotions

Brands are drawn to its band of teen users and the many opportunities for engagement

Advertisers rebrand the Indian male by ditching gender stereotypes

A gimmick, or does it mirror a societal shift?